MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction Overview Issues Analysis Recommendations Strategic Implications INTRODUCTION Atlantic Computer has developed a new Tronn server and PESA software tool known as Atlantic Bundle and needs the right market price strategy for this product. The challenge is to attract customers and outcompete direct and main
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Atlantic Computer: A Bundle of Pricing Option [pic] |Submitted To |Prof. Joffi Thomas | |Date of submission |July 29‚ 2009 | |Submitted By |Ajay Kumar Meena |PGP/13/249 | |
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[Case Write-Up #5‚ 2011-11-14] Case 6. Atlantic Computer Group 11 2010123281 Lim‚ Min A 2010123380 Lee‚ Yoon Ji 2010101026 Na‚ Hyeon Jung 2010123031 Park‚ Jae Eon Ⅰ. Executive Summary At the present‚ with the growth of the Internet‚ the basic server market is growing rapidly and the Atlantic computer‚ which is aimed at producing the high performance server‚ is ready to sell the basic server. It launches the Tronn loaded with PESA. PESA‚ the software increases the speed of file sharing
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Atlantic Computer: A bundle of Pricing Options Problem Statement: The key problem that Atlantic Computers are facing is the increasing market segment of Basic Servers‚ that is dominated by Ontario due to their pricing advantage. Due to this‚ Atlantic Computers are required to review their pricing and marketing strategy in order to stay competitive. Situation Analysis: Atlantic Computer‚ Inc.‚ is the largest player in the overall computer industry and have been competing in the server
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Kristina Mariani Case Study 2 Atlantic Computer: A Bundle of Pricing Options 1.24.2012 Question #1) What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e.‚ Tronn servers+PESA software tool)? 1) Under the status-quo pricing‚ Jowers should chard $4000 for the Atlantic Bundle. 2) Under the competition-based pricing‚ $6800 should be charged for the Atlantic Bundle. 3) Under the cost-plus pricing‚ $4491.04 should be charged for the Atlantic Bundle. 4) Under the
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happen to find offensive” Children’s Online Protection Act (COPA) Exemplifies the protective approach Eg.companies verify viewer’s age before showing online material that is deemed How Spamming Works: How Censorship Works: Case Study 1: Censorship Google Rethinks China E-Commerce In an attempt to capture the global eCommerce market‚ Google introduced a Chinese version of Google.com in 2000. Around the same time‚ the Chinese government was developing an Internet infrastructure
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Case Analysis - Atlantic Computer – A bundle of pricing options Introduction – Atlantic computer is the largest player in the hi-tech IT hardware industry and a major player in the server market. Based on the fast growth of the internet and with it the proliferation of corporate websites and file sharing systems‚ huge demand is predicted in the basic server segment market over the next few years. In order to make the most of this opportunity‚ Atlantic has come put with a new product called Tronn
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1 The pricing strategy for Atlantic computer bundle‚which is Tronn server with PESA tool‚ need to be decided.there are four options available: 1.stick with company tradition by charging only for hardware and give the PESA software for free using a status-quo pricing. 2.charge a price equal to what the customer would pay for four Ontario Zink servers usingcompetition-based pricing. 3.Charge a price using cost-plus pricing. 4.charge a price based on value-in- use pricing. Status-quo-pricing:2
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Atlantic Computer: A Bundle of Pricing Options Richa Jagota 0773984 March 15th‚ 2010 The Atlantic Computer case is one in which we are asked to suggest a price for the Tronn servers and PESA software tool‚ specifically for the exemplary customer‚ DayTraderJournal.com. In order to make any decisions we must remember that any strategy we use shows the added benefits of the software‚ is easy to explain‚ and is a competitive pricing strategy. The first decision that needed to be made
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Atlantic Computer Case Introduction: Jason Jowers‚ who had recently been hired by the computer manufacturer‚ Atlantic Computer‚ needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software‚ the PESA. After an initial marketing meeting with a few key players‚ Jowers had input from the head of the server division (Matzer)‚ the director of the division’s R&D team (Jones)‚ and the director of new product
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