1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle? Atlantic Computers ahs been a major competitor in the server market for nearly 30 years. The products are considered top of the line‚ having high quality and reliability. Their brand equity is an important factor to the success of the bundle. Success of the new product launch is in the hands of the server and PESA being sold as a bundle. It is the perception of the consumer‚ however‚ that software tools are usually
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Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer’s reaction to your recommendation...............................................2.0 Cadena’s reaction to your recommendation..............................................3.0 Customer’s reaction..............................................................................4.0 Responses to
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Atlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper‚ Basic Segment Servers. Atlantic Computer‚ currently having a 20% market share in the High Performance Server market‚ has decided to expand their product range and enter the Basic Segment market. Their response to the projected 36% compound annual growth in demand for Basic Servers
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Atlantic Computer: Case Study Strategic Management Mitchell D. Upchurch Dr. Johnny Eluka July 19‚ 2011 Amidst an emerging U.S. marketplace opportunity‚ Atlantic Computers tasked the newly appointed product manager‚ Jason Jowers‚ with marketing and selling the company’s new product‚ the Atlantic Bundle. A server‚ software combination‚ the Atlantic Bundle would offer performance up to four times faster than the competitions standard speed‚ all within one machine. External Analysis: Externally
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Case analysis -Atlantic computer: A bundle of pricing options The main products of Atlantic computer are high-tech goods and servers. And in recent stage‚ the company has two segments including the basic market and the new market. Atlantic shows its relative advantages in the basic markets with the product Radia and it is a main product of this company. And it is fortunately that the new marketing grows so fast that could bring large profits for the company. The company has the premier products
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* Introduction and statement of purpose Atlantic Computer Inc. is a large manufacturer of servers and other high end products and is presently the one of the biggest player in the computer industry. The company is planning to introduce a new product “Atlantic Bundle” into the market. The “Atlantic Bundle” consists of a new basic server Tronn and a newly developed “Performance Enhancing Server Accelerator” (PESA) software tool. Ontario Computer‚ Inc‚ which has majority revenue market share in the
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high-performance servers. 2. Charge a price equal to what the customer would pay for four Ontario Zink servers. The case states that Ontario’s Zink servers dominate the basic server segment‚ and therefore the introduction of the Tronn server would mean that the two companies would be competing directly against one another. Further‚ Ontario holds a supply-chain advantage over Atlantic‚ in that they ensure that their products are widely available to all consumers‚ e.g. the majority of their sales are
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Mountain Man Brewing Company: Bringing the Brand to Light 1. What are the pros and cons of introducing or not introducing Mountain Man Light to the market? Read carefully the case and make a list of the pros and cons of each possible action. Use the following table to summarize your findings. Consider the following points: Introducing Mountain Man Light Not introducing Mountain Man Light Pros Cons 2. Estimate the financial projections of MMBC from 2006-2010 assuming the
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Problem Definition Jason Jowers‚ a newly minted MBA‚ had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e.‚ the new Tronn server and the PESA software tool)‚ which had been developed specifically to meet an emerging basic server market‚ a new market to the company. But it had to compete with Zink server of Ontario Computer‚ its major rival in this market. 2. Situation analysis
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CASE ANALYSIS: ATLANTIC COMPUTERS-A BUNDLE OF PRICING OPTIONS SUBMITTED BY: KRITIKA JAIN PG20112055 Atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment. The company plans to launch a basic server TRONN and software PESA due to growth in demand for basic servers. Important Details * competitor: ONTARIO ZINK * CAGR: 3%(BS segment) * TRONN along with PESA works FOUR times more efficiently. * Value
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