[pic] Which Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV Roy Cardiff runs a mail-order business that tracks sales to each customer. He recently decided to cut costs by curtailing catalogs to those customers who are least likely to buy from him in the future. His customers break down into three categories: those who made several small purchases throughout the past year; those who made a single purchase but for a much larger amount‚ and those who have had a long but
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Part IV. The global marketing mix 2. Global pricing strategy 1 Cheap and cheaper… 2 Expensive and more expensive… 3 1. Basic pricing concepts Introduction Price: the amount charged to customers/consumers in exchange for goods or services Market price: the price that prevails in the market for a particular good at a specific time 3 key elements of market price: supply‚ demand and time Eg: hotel prices – peak season during summer – higher prices driven by the demand (more
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Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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Muhammad Rizwan Mba 11(c) Brief on Southwest Airline 6392/fms/mba/f13 Point-to-point service is their foundation strategy‚ whole organizational leadership‚values‚and culture‚ principals and market strategies revolves around this and on this base strategy having weathered an unimaginable series of events he is in top of world. southwest paid a lower wages to labor by other airline face a profitable and also southwest have a real edge to strong balance sheet
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1) 12/31/2003 12/31/2004 12/31/2005 12/31/2006 12/31/2007 12/31/2008 12/31/2009 180000 150000 189000 246000 264000 264000 264000 Units sold with new investment Units sold without new investment 180000 150000 102000 57000 48000 48000 48000 Price $495 per unit Annual Revenue forecast with New Investment in Bernoulli Year 12/31/2003 12/31/2004 12/31/2005 12/31/2006 12/31/2007 12/31/2008 12/31/2009 Revenue 74‚250‚000 93‚555‚000 121‚770
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described in the article is business application. According to the www.wikipedia.org‚ retrieved July 3‚ 2012‚ “business application” is generally any software program that helps business increase productivity or measures their productivity. In this case‚ applications were used in the hospitals‚ delivery companies to assist the employees with an easy access to the needed resources‚ including work e-mails‚ databases‚ personal records etc. That means the kinds of applications include e-mails‚ calendars
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BACKGROUND Computer Associates (CA) is an independent software company. They provide network software‚ PC software‚ database and banking applications. Under a typical licensing arrangement‚ customers agree to pay a license fee to CA for the right to use software for a period of time. Under the old business model it was a period of three to ten years. Under the new model it is a time frame of one month to a maximum of three years. Under the old plan‚ licenses fees were reported as revenue once a
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in 2011. Portfolio stretegy means a view to pull the business investments with lowest average risks and high returns.it includes company’s company’s consistant vision. Question 2 The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1984. Flying up to 35 destinations in North America‚ Asia and Africa‚ it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). Its fleet size is
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Chapter 1 to 3 Chapter 9 Revision on Financial Derivatives & Properties of Options Prices • What are financial derivatives? What are their roles in finance? • Give examples of derivatives and draw their profit diagrams. • Name some financial derivatives that are traded in Bursa Malaysia. 2 • Definition A financial instrument that has a value determined by the price of something else Risk management. Derivatives are tools for companies and other users to reduce risks Speculation
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the case of speculation‚ the trader has no such exposure to offset. The trader is simply betting on the future movements of the asset. Arbitrage involves taking a position in two or more markets to lock in a profit. 3. Can you explain the difference between selling a call option and buying a put option? Ans: Selling a call option involves giving someone else the right to buy an asset from you. It gives you a payoff of -max(St-K-0)=min (K-St‚0) On the other hand‚ buying a put option involves
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