[pic] Which Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV Roy Cardiff runs a mail-order business that tracks sales to each customer. He recently decided to cut costs by curtailing catalogs to those customers who are least likely to buy from him in the future. His customers break down into three categories: those who made several small purchases throughout the past year; those who made a single purchase but for a much larger amount‚ and those who have had a long but
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Corporate Finance Problems and prospects of future contracts and options. Acknowledgement While doing this assingment we were lucky to have some assisstance from different personnels. At first we wan to mention about our honorable course instr-uctor Md. Omar Faruque. He helped us by providing a proper guideline on how to prepare this assingment. He also encouraged us to prepared the assingment in a timely and efficient manner. Now we want to mention some other persons contribution. Mr
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PUNCTUALITY Can I ask you a riddle? What is it that ………once it is lost…… you can never recover it? What is it that…………keeps on marching ahead……….. and you can never stop it even if you want to? What is it that ………which comes free……… but you can never buy more ………even if you have all the money in the world? What is it that ………..you always think you have enough and more of……..but always run short of. Do you have the answer……….????? It is TIME. Time is very precious. We always think
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Part IV. The global marketing mix 2. Global pricing strategy 1 Cheap and cheaper… 2 Expensive and more expensive… 3 1. Basic pricing concepts Introduction Price: the amount charged to customers/consumers in exchange for goods or services Market price: the price that prevails in the market for a particular good at a specific time 3 key elements of market price: supply‚ demand and time Eg: hotel prices – peak season during summer – higher prices driven by the demand (more
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You are cautiously bullish on the common stock of the Wildwood Corporation over the next several months. The current price of the stock is $50 per share. You want to establish a bullish money spread to help limit the cost of your option position. You find the following option quotes: 4. To establish a bull money spread with calls‚ you would _______________. A. buy the 55 call and sell the 45 call B. buy the 45 call and buy the 55 call C. buy the 45 call and sell the 55 call D. sell the 45 call
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Read p.435-440 notes/MI The Atlantic slave trade MI: Trade was the basis of Portuguese relations with Africans‚ the Portuguese provided African rulers with slaves in return they received ivory‚ pepper‚ animal skin and gold. · Portuguese ships pushed down the west of Africa coast and reached the cape of good hope · They established factories‚ forts and trading posts with resident merchants‚ along the cost · El mina(1482) was the most important‚ it was a gold producing region · Africans
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DHL Case 1. Using the EVC framework (i.e.‚ differentiation value)‚ what opportunities exist for price customization at DHL? (In other words‚ where is there value that is not priced out?). Based on the differentiation value‚ the following price customization opportunities exist for DHL. - DHL can charge a premium for its extensive network span and coverage in remote areas that they serve‚ which are not serviced by their competitors‚ like Africa. - Differentiation premium could be charged on
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1. Compare and contrast Virgin Atlantic Airway ’s strategic development with any other (non-virgin) airline. According to (1980)‚ firms are under great pressure to have modern plans to be competitive and should have adequate capability to achieve their target market share. Virgin Atlantic Airways is among the most successful business ventures of the Virgin empire owned by Richard Branson. Its strategic development is rooted on the need to surpass competitors while balancing financial resources
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3215 REV: JUNE 21‚ 2010 WILLIAM J. BRUNS Lyons Document Storage Corporation: Bond Accounting In December 2008 Rene Cook sat in her cubicle trying to remember what she had learned in business school about bonds and bond accounting. Ms. Cook‚ a new MBA and special assistant in a training assignment with the company president‚ had just met with David Lyons‚ president of Lyons Document Storage Corporation. He had asked her to think about the possible consequences of repurchasing company
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Chapter : Research Methodology Objective of the study Sample Size Purpose of the study Scope of the study Limitation of the study Design of Questionnaire Source of Data Secondary Data Primary Data Research Methodology Objective of the study: To study the different models available in NOKIA handset during the study period(2011-2012). To study the satisfaction level of NOKIA handset user in Assam University during the study period. Sample Size: The sampling process consists
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