Pricing Strategies in Software Platforms: Video Consoles vs. Operating Systems Operating system platforms charge high prices to the users and subsidize developers. However‚ video console firms charge low prices to users and make profits on the developers’ side. When setting prices‚ developers may be constrained by one of two margins‚ the demand margin and the competition margin. What margin is binding depends on the number of applications in the market and on the level of substitutability among
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Roemer engages Rawls’s idea of a “resource bundle” with Nozick’s‚ Sen’s‚ Dworkin’s‚ and Arneson’s theories‚ shying away from evaluating microcosms of inequality on a realistic scale. Roemer predicates the basis of his argumentation upon Rawls’s broad assumption that an ideal society‚ providing resource bundles of food‚ education‚ and housing to all‚ will result in people with a self-driven “conception of welfare.” The problem with Rawls’s theory lies in the assumption that once given the supplies
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Introduction Virgin Atlantic Airways (VAA) was set up in 1984 to provide a competitive alternative for business and leisure passengers on long-haul routes between the UK and major destinations. It was founded by Virgin group management and in few decades time it became prominent figure in UK airline business. It has grown steadily over past 25 years and now serves 30 destinations in US‚ Africa‚ Asia from Heathrow‚ Gatwick‚ Manchester and Glasgow (Palmer‚ 2012). Currently Virgin Atlantic is managed by Singapore
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Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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Atlantic Corp – case study | | | | Question 1: Is the acquisition of Royal’s Linerboard mill and box plants a sound strategic move? Yes. Atlantic corporation intends to increase its linerboard capacity‚ as it is a net buyer of linerboard. This acquisition of Royal by Atlantic Corporation would be a horizontal integration‚ which occurs when both the firm being taken over and the firm taking over are in the same industry and in the same stage of production. The linerboard industry
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Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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also don’t forget what happens on the ground and have recently replaced our car and commercial vehicle fleets with more fuel efficient options. Actions like this are vital in helping us make progress towards our environmental targets‚ and signal our commitment to our passengers and staff to be a world leader in sustainable aviation.” Julie Southern‚ Virgin Atlantic CCO Sustainability Report | 1 Big picture Aviation is a truly global business‚ where airlines from around the world operate and
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Option Valuation Chapter 21 Intrinsic and Time Value intrinsic value of in-the-money options = the payoff that could be obtained from the immediate exercise of the option for a call option: stock price – exercise price for a put option: exercise price – stock price the intrinsic value for out-the-money or at-themoney options is equal to 0 time value of an option = difference between actual call price and intrinsic value as time approaches expiration date‚ time value goes to zero 21-2
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Atlantic Aquaculture‚ Inc. Capital Budgeting with Staged Entry Question 1 A – Even though Atlantic Aquaculture already bought the land needed for 300‚000 USD‚ its value today is 900‚000 USD. We can therefore conclude the 900‚000 USD is an opportunity cost as the land can be sold at this value. B – In this case it is best for the company to use the option to the land acquisition. By calculating the NPV the option is worth $-852‚093.66. Buying the land without the option would bring the company
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Pricing strategies An enterprise should have a good pricing strategy which is suitable to the company’s current situation or condition in order to earn more profits. By adopting a good pricing strategy‚ company has a key option to stay viable. If a company wants to earn more profit‚ merely raising the price of a product is not a good option particularly in economy recession. It can lead a company to downfall as the company’s product lost out in the marketplace because of the price factor. Product
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