VIRGIN ATLANTIC GLOBALIZATION Virgin operates in the third era of Globalization (2000 onwards) where everything is connected through the Web. This means that Virgin use extensively Internet and other technological platforms to conduct its business. The Globalization of Virgin Atlantic contributed to capture the international market and to the improvement of the organization‚ but still there are some challenges experienced that influence the organization policies and the decision making‚ they
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Allowances Loss-Leader Pricing Special-Event Pricing Cash Rebates Low-Interest Financing Longer Payment Terms Warranties & Service Contracts Psychological Discounting Customer-Segment Pricing Product-Form Pricing Image Pricing Channel Pricing Location Pricing Time Pricing Price Discrimination Differentiated Pricing Promotional Pricing Geographical Pricing (Cash‚ Countertrade‚ Barter) Changing Pricing Environment How Companies Price Understanding Pricing Consumer Psychology and Pricing Reference Prices
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Course Outline MBA 2011-13 Management of Pricing Elective Subject‚ Credit 2 20 Hours Course Coordinators: Ranajoy Bhattachrayya‚ Pinaki Dasgupta & Biswajit Nag (both for Delhi & Kolkata) (I) Objective The objective of this course is to bring both theoretical as well as actual practices in decision making process for pricing of goods or services. Pricing has moved up to the top priority in management decision making especially during the time of changing economic environment
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On Pricing Strategies Under different market conditions BY:- Nishant Srivastava 2007MBA30 UNDER GUIDANCE OF:- DR. DEEPALI SINGH (ASSOCIATE PROFESSOR) Department of Information Technology ABV-IIITM Introduction What is Pricing ? • Pricing is one of the four major elements of the marketing mix. • Pricing is an important strategic
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assignment submitted by me is not a verbatim/photo static copy from the websites/ books/ journals/manuscripts. Signature of the student Countersigned Signature of the Faculty Concerned Q 4. Explain pricing methods and which method will be suitable in this present age ? Let us discuss about various pricing methods of determination of price. Introduction No doubt that the economic theory focuses upon the determination of prices in various competitive situation but it does not discuss the methodology
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Transfer Pricing In India 1 Transfer Pricing 2 a) What is transfer pricing? 2 2 Transfer Pricing in India 3 a) Definition 3 b) Associated enterprises 4 c) International transactions 4 d) Arm’s length transaction 4 1. Comparable uncontrolled price method 4 2. Resale price method 5 3. Cost plus method 5 4. Profit split method 6 5. Transactional net margin method (TNMM) 6 6. Any other method prescribed by the board 6 e) Maintaining Documentation 6
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Case Notes – Atlanta Home Loan Al Fiorini‚ the founder of Atlanta Home Loan‚ was caught in an unfortunate situation when he lost control of his start-up company‚ and also was faced with an unfavourable credit rating which forced him to sell his home. I feel that this situation may have been avoided if Al had developed and enforced “tighter results controls”. In order to produce tighter results controls‚ Al had to consider the following: 1. Definition of desired area: This section is concerned
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Share Driven Pricing - Some Companies are driven to get the most market share. But your goal shouldn’t be market share but maximizing contribution margin. Value Creation – Economic Value‚ Offering Design‚ Segmentation. Product manager face challenge as they are expected to set prices that capture the value offered by their products that also maximize price. Typically turns to marketing‚ where research is completed. Example research shows 10% higher customer response‚ but doesn’t gaurntee
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Global transfer pricing guide More and more fiscal authorities continue to develop their transfer pricing laws. The principles are common‚ although interpretations differ from one tax authority to another. Compliance takes time and patience‚ and the demands and penalties from authorities are increasing. There is greater emphasis on examination and audit activity to encourage compliance and ignoring this issue is not an option for any well-run business. This international transfer pricing guide provides
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2Pricing Strategy Factors affecting pricing decision Kia Optima is one type of the oligopolistic competition market. It dominated by a small number of sellers‚ each seller is likely to be aware of the actions of the others. The prices might be uniform or not uniform to buyers. The price can be different at different places due to the reason of labor‚ resources‚ and taxes. Besides‚ there are few competitors include Toyota‚ Honda‚ and Hyundai. New Product Pricing Strategies Normally when company
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