Atlantic Computer: A Bundle of Pricing Options * SK50911 양지호 오명은 박종도 윤원영 Summary Atlantic computer’s most important goal is to increase profitability by selling ‘Tronn with PESA’ packages to consumers who want to operate web sites or share files. Among 4 price alternatives suggested in the case‚ the price based on value-in-use pricing analysis will be charged for ‘Tronn with PESA’ package. To achieve this goal‚ the company should overcome some impediments; one is that consumers are
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FOUR PRICING OPTIONS FOR DAYTRADERJOURNAL.COM The first option followed Atlantic’s tradition of only charging customers for hardware and giving away the PESA software for free‚ assuming that each Tronn server costs $2‚000. While free software is believed to be the “industry norm‚” it puts Atlantic at a considerable disadvantage as they would not be reimbursed for the fixed cost of $2 million spent to develop their proprietary performance-enhancing software. This price‚ however‚ ensures that the
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1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle? Atlantic Computers ahs been a major competitor in the server market for nearly 30 years. The products are considered top of the line‚ having high quality and reliability. Their brand equity is an important factor to the success of the bundle. Success of the new product launch is in the hands of the server and PESA being sold as a bundle. It is the perception of the consumer‚ however‚ that software tools are usually
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Atlantic Computer Case Introduction: Jason Jowers‚ who had recently been hired by the computer manufacturer‚ Atlantic Computer‚ needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software‚ the PESA. After an initial marketing meeting with a few key players‚ Jowers had input from the head of the server division (Matzer)‚ the director of the division’s R&D team (Jones)‚ and the director of new product
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1 The pricing strategy for Atlantic computer bundle‚which is Tronn server with PESA tool‚ need to be decided.there are four options available: 1.stick with company tradition by charging only for hardware and give the PESA software for free using a status-quo pricing. 2.charge a price equal to what the customer would pay for four Ontario Zink servers usingcompetition-based pricing. 3.Charge a price using cost-plus pricing. 4.charge a price based on value-in- use pricing. Status-quo-pricing:2
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Atlantic Computer: A Bundle of Pricing Options Richa Jagota 0773984 March 15th‚ 2010 The Atlantic Computer case is one in which we are asked to suggest a price for the Tronn servers and PESA software tool‚ specifically for the exemplary customer‚ DayTraderJournal.com. In order to make any decisions we must remember that any strategy we use shows the added benefits of the software‚ is easy to explain‚ and is a competitive pricing strategy. The first decision that needed to be made
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Free Speech‚ Spamming and Censorship Spamming Censorship The practice of indiscriminately broadcasting messages over the Internet Electronic Mailbox Protection Act requires those sending spam to indicate the name of the sender prominently and include valid routing information. Comprises 25% to 50% of all emails Done via credit – debit cards details ‚ telephone calls ‚ emails ‚ SMS Solutions :Junk Mail filters ‚ Automatic Junk mail deleters ‚ URL blockers‚ Anti Spam legislation
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Atlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper‚ Basic Segment Servers. Atlantic Computer‚ currently having a 20% market share in the High Performance Server market‚ has decided to expand their product range and enter the Basic Segment market. Their response to the projected 36% compound annual growth in demand for Basic Servers
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Introduction Atlantic Computer developed a product‚ the “Atlantic Bundle”‚ to meet an emerging basic server market. The Atlantic Bundle is a Tronn server coupled with the Performance Enhancing Server Accelerator software tool “PESA”. Atlantic Computer must decide on the pricing strategy. Situational Analysis The external analysis is as follows: • Customers: The first customer identified has a primary need to host websites‚ “Web Server” customer. The second customer identified has a primary
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CASE ANALYSIS: ATLANTIC COMPUTERS-A BUNDLE OF PRICING OPTIONS SUBMITTED BY: KRITIKA JAIN PG20112055 Atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment. The company plans to launch a basic server TRONN and software PESA due to growth in demand for basic servers. Important Details * competitor: ONTARIO ZINK * CAGR: 3%(BS segment) * TRONN along with PESA works FOUR times more efficiently. * Value
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