Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
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emission‚ and other emission during flight travel‚ etc.‚ the industry is referred as ‘dirty’ industry. The airline giant Virgin Atlantic takes the leading role on the war against carbon. As the director of customer experience at Virgin Atlantic said‚ although value of money and product quality are critical issues to take into consideration‚ the passengers of Virgin Atlantic expect more than that. Environmental sustainability has been concerned by more and more people
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It is natural for parents to worry about the child self-esteem‚ social development and their future success. According to the article “The Atlantic” by Jessica Lahey‚ the mother being overprotective was unconsciously harming the ability of the child to accept and understand the failure. She further explains the fact that parents who help a bit too much can potentially ruin the child confidence and the ability to cope with inevitable future setbacks or failures. Many parents have reason to justify
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the best places to come and visit would be my hometown Atlantic City‚ New Jersey. This is somewhere that you will never run out of things to do. A lot of people know Atlantic City for the Casinos‚ but it is so much more to it than just that. There are so many different activities that can be done in the city‚ such as the boardwalk‚ Beaches‚ shopping‚ restaurants‚ Casinos‚ etc... One of the first stops that you may like to make is the Atlantic City Boardwalk. There are a number of things that you
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PC Hardware Computer repair companies specialize in troubleshooting‚ servicing and repairing a wide variety of hardware and software-related personal computerissues and computer network problems. Issues that typically require computer repair include failed hardware components‚ software bugs‚ driver incompatibilities‚ spyware and malware problems‚ network connectivity problems‚ operating system upgrades‚ and complete computer overhauls. When faced with the need for computer repair‚ options include
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what extent did Africa contribute to the Atlantic Slave Trade"‚ can be answered by the two scholarly sources I had picked out. The Trans-Atlantic Slave Trade had been taught in schools over many‚ many years. Many people would had inferred that the Europeans were the ones to blame‚ but after more extensive research into that topic‚ it would appear not so. It had been concluded that Africa’s own inhabitants and Portuguese had contributed to the famous Atlantic Slave Trade. So‚ that left me with the question
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in another Sign how simple idea can turn to something big in the internet.” In the book‚ “Understanding Computers”‚ Reggie Planas defined web site as “A collection of web pages maintained by a college‚ university‚ government‚ agency‚ company of individual. Some popular website many are trying to access at the same time.” Reggie Planas commended that: “internet is the largest computer of smaller interconnected networks around the world.” Planas also stated that: some of the strengths of
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Sales quotas are quantitative goals set by managers to measure and compare the performance of individual salespeople and to help determine their compensation. Three major types of quotas are volume-based‚ profit-based and combination quotas‚ and all three can be used either for measurement or for compensation Read more: http://www.ehow.com/info_8664717_types-sales-quotas.html#ixzz2bRPvjhTyA sales quota is something used in many environments where goods or services are sold. It is essentially a
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the flow of vital cash and materials. However‚ limited enforcement was not total autonomy‚ as there were constant interventions by the British government‚ currency controls‚ naval impressment and the confiscation of goods were regular features of Atlantic trade. Colonial and personal appeals to parliament for redress and protection were common‚ as well as pleas for aid in the form of credit and military power. So the question becomes‚ how much did colonial merchants actually do on their own? Were
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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