1. Introduction and Problem Definition Jason Jowers‚ a newly minted MBA‚ had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e.‚ the new Tronn server and the PESA software tool)‚ which had been developed specifically to meet an emerging basic server market‚ a new market to the company. But it had to compete with Zink server of Ontario Computer‚ its major rival in this market.
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Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980’s. Original called British Atlantic Airways‚ VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker’s Skytrain operation - which had been the pioneer of discounted transatlantic air travel‚ but suffered at the hands of BA’s price war to eliminate the competition. Virgin too didn’t have an easy ride with BA‚ and won substaintial
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Atlantic Aquaculture‚ Inc. Capital Budgeting with Staged Entry Question 1 A – Even though Atlantic Aquaculture already bought the land needed for 300‚000 USD‚ its value today is 900‚000 USD. We can therefore conclude the 900‚000 USD is an opportunity cost as the land can be sold at this value. B – In this case it is best for the company to use the option to the land acquisition. By calculating the NPV the option is worth $-852‚093.66. Buying the land without the option would bring the company
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Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer’s reaction to your recommendation...............................................2.0 Cadena’s reaction to your recommendation..............................................3.0 Customer’s reaction..............................................................................4.0 Responses to
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U.S. & World News 1. According to Patrick Henry‚ what is the basic question being debated at the Virginia convention? Patrick Henry said that the basic question being debated at the Virginia Convention is "nothing less than a question of freedom or slavery." 2. What reasons does Henry offer to suggest that the British were not worthy of trust at the time? Henry suggested that the British were not worthy of trust at the time because they were occupying the military services that the Americans
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The biggest change that would happen to the world was caused by the Europeans who created the Atlantic Slave Trade. Atlantic Slave Trade started in the mid 1400’s‚ with small boatloads of Africans that traveled to the Americas. The Portuguese were the ones to discover the Africans on the west indies. A vast majority of the Europeans died due to diseases‚ which‚ in turn‚ led to the Europeans needing the Africans to do labor. The Triangular Trade helped pay imports from other countries‚ which helped
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including the current brand associations and loyalty. In your answer include the following: • Why you chose that particular strategy? • What are your assumptions ? • What are the consequences of your decision? • How would you implement it? Atlantic Computer: A Bundle of Pricing Options 1. Determine the price for two Tronn servers plus PESA according to the following pricing methods: • Status-quo pricing • Competition-based pricing • Cost-plus Pricing (Hint: footnote # 5) Note: Jowers
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http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=396247 New Product Development at Canon: The Contact Sensor Project Publication Date: Mar 25‚ 1996 Availability: In Stock Author(s): Joseph L. Bower‚ Michael Partington Type: Case (Field) Product Number: 396247 Language: English Length: 27p NEW PRODUCT DEVELOPMENT AT CANON THE CONTACT SENSOR PROJECT AUTHOR(S): BOWER‚ JOSEPH L.; PARTINGTON‚ MICHAEL INTRODUCTION Merriam-Webster defines
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no intention of turning back. On October 12‚ 1492 land was spotted. It was a small island in the Bahamas that Columbus would name San Salvador and claimed it on behalf of Spain. This is the beginning of the European foothold in the New World. What isn’t all that clear is Americas‚ at this point‚ was already discovered by many. Between the Natives already being there and the belief of the Vikings‚ Chinese even Russian travelers discovering the new world‚ Columbus‚ was the only one to successfully settle
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Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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