Case study 1: Harrington Collection: Sizing Up the Active-Wear Market Course: Strategic Marketing (BUAD 6300) Presented to: Dr. Madiha Group Name: Alpha Team Group Members: Fady Sobhy Sherry Radi Hany Guriguis Mohamed El Kilany Mohamed Abdou Ibrahim Questions presented in the case in the section of “Making the Decision” as follow (4): 1- What is the potential competitive reaction? The USA market is a highly competitive market as shown in the case study‚ the US retail sales of women’s apparel
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2. Identify and describe the causes of conflicts in the case. There are few conflicts in the case: - In the forming stage‚ Christine and her team members didn’t know each other well. - She didn’t assign the work to her team members and set a deadline to each of team so that the work can be done in a specific time. - Mike always didn’t turn up to the meeting and contribute his idea even though he has creative idea. Causes of conflicts: - Christine as the team coordinator didn’t assign work
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Brooke Geary Nick Haglind Garrett Gardner Group 3 Case Analysis: The Rise and fall of Carly Fiorina Carleton Fiorina was once renowned as one of the greatest and most innovative CEO’s of our time. She was brought into Hewlett Packard (HP) in 1999 as their new CEO and instantly recognizable for her “charisma‚ visibility‚ and aggressiveness” (Robbins & Judge‚ 2007‚ p. 138). She came to the company with a promising background as a star executive at Lucent technologies-AT&T‚ where she was revered as
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and reached 11 million users in July 2011‚ dominating the notetaking application market. Evernote Corporation provides applications that allow individuals to save their ideas‚ projects‚ and experiences on computers or phones they use. Evernote’s organizational culture is strongly based on employee’s morale and staff’s commitment; hence‚ it is focused on retaining and training the best employees by providing them employee perks. The culture is open and free and its core is to improve the life of its
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CHENGDU BUS GROUP By Runtian Jing‚ University of Electronic Science and Technology of China The Chengdu Bus Group (CBG) is a Chinese‚ state-owned enterprise with more than 4‚000 buses and 14‚000 employees. A few years ago‚ CBG encountered serious problems. The primary issue was the company’s management systems‚ but it also faced a considerable financial crisis. Complaints against CBG from its many customers were becoming increasingly common‚ and the operations of the company were in disarray
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Introduction This essay focuses on the case analysis of the demise of Borders Group‚ specifically‚ its business response towards the choice of liquidation of physical stores and the transformation to digital stores at the beginning of 2011. To evaluate this business response‚ industry development‚ corporates’ core competency and Borders’ financial position are set up as the evaluation criteria. Also‚ three relative recommendations are put forward in the end on the purpose of improving the quality
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Executive Summary Raffles Medical Group Ltd (RMG)‚ established in 1976‚ is one of the leading private healthcare providers in Singapore that offers integrated healthcare services. Headquartered in Singapore‚ RMG ventured into Hong Kong‚ Shanghai and Indonesia in the earlier years and is looking into Japan market in the near future. It also maintains a network of overseas clients in Vietnam (Raffles Medical Group‚ 2015). The group owns and operates a large network of family medicine clinics‚ a tertiary
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Organizational Change THE TECHTRON COMPUTERS "WANT TO SURVIVE‚ GO PUBLIC‚ AND THEN WHAT?" CASE Investors (venture capitalists) knew the potential was good for Techtron Computers to challenge the dominant players in the high-speed computing market. They also knew the types of computers Techtron hoped to bring to market were a long shot for success even with their significant financial investment. The four founders of Techtron all had come from large international corporations known for their high-speed
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TUMAR Art Group is a women-run business uniting a group of artisans and craftsmen in Kyrgyzstan. The artists redefine traditional materials and techniques applying modern designs for the contemporary world! Since the establishment the mission of the group has been to produce functional and sustainable products by exploring arts and crafts and thus creating better live conditions. The main product line of Tumar Art Group has been interior items in which we re-imagine the ancient traditions for a
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Organizational Behavior MG6013 The exploration of the theories‚ research and practices that allow a better understanding of human behavior in organizations. Topics include motivation and job satisfaction; decision making; group dynamics; work teams; leadership; communication; power‚ politics and conflict; organization culture‚ structure and design; impact of technology; management of work stress; organizational change and
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