What is meant by social and Psychological distance? Social and Psychological distances are basically derived from Acculturation Theory of SLA provided by Schumann.The theory is‚ “second language acquisition is just one aspect of acculturation and the degree to which a learner acculturates to the target language group will control the degree to which he acquires the second language.” Social Distance : It is the result of number of factors which affect the learner as a member of a social group
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TV viewing: Reasons for Shifting Loyalty TV Viewing: Reasons for Shifting Loyalty L.V.Krishnan Sharan Sharma Akash Chawla This paper looks at what propels a home to finally shift or even to sample a new disruptive programme. The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Understanding a complex behavior like viewing requires much more than pure quantitative or qualitative techniques. At TAM India‚ we have been conducting a variety of experiments
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CELTA ASSIGNMENT 1 – FOCUS ON THE LEARNER Part One Background The first part of the assignment focuses on the general overview of Entry 1 group who are majority females of South-Asian origin; also a Chinese‚ African & Arab learners are also enrolled in class. Learners of this group are housewives with little or no previous education background. They would have learnt Urdu or Gujarati in their country. The ages range between 24 and 45. The majority of learner’s first language speaks
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to be unusual at all. People here refer to 1‚170‚938‚000 Indians‚ with few exceptions of children and the ones totally oblivious of English language. None the less‚ the numbers speak for itself and there have been claims that HINGLISH‚ a mixture of Hindi and English‚ may soon become the most common form of the “Queen’s language”. According to a British expert Professor David Crystal‚ 350 million Indians speak “hinglish” and it is soon to exceed the number of native English Speakers in Britain and the
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Language Comprehension skills (Class X level). Note 1 : Questions relating to English Language Comprehension skills of Class X level (last item in the Syllabus of Paper‐II) will be tested through passages from English language only without providing Hindi translation thereof in the question paper. Note 2 : The questions will be of multiple choice‚ objective type. Note 3: It is mandatory for the candidate to appear in both the Papers of Civil Services (Prelim) Examination for the purpose of evaluation
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Anna Hazare PR Case Study A good product generates its own PR. That‚ in a nutshell‚ is the success of Anna Hazare’s anti-corruption movement. The movement seemed to have a life of its own. Yet‚ it was a very successful PR exercise at the same time‚ and this is what leading public relations and communications firm Hanmer MSL has examined in this case study‚ the first of the thought leadership studies that Hanmer MSL’s new content service plans to put together on a regular basis. Anna Hazare
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Proceedings of the 16th EAMT Conference‚ 28-30 May 2012‚ Trento‚ Italy Crowd-based MT Evaluation for non-English Target Languages Michael Paul and Eiichiro Sumita NICT Hikaridai 3-5 619-0289 Kyoto‚ Japan Luisa Bentivogli and Marcello Federico FBK-irst Via Sommarive‚ 18 38123 Povo-Trento‚ Italy .@nict.go.jp {bentivo‚federico}@fbk.eu Abstract This paper investigates the feasibility of using crowd-sourcing services for the human assessment of machine translation quality of translations
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Children’s literature in India A nation’s literature is traditionally seen as a reflection of the values‚ tensions‚ myths and psychology that identify a national character. Bendict Anderson defines nation as ‘an imagined community’. He maintains that the members of a nation never know each other‚ meet or hear each other‚ yet they still hold in common an image of who they are as a community of individuals. How is a ‘common image’ passed on to children (and to people in general) in India? One
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illustration (within 150 words) 2. Write down one paragraph about “Products full of nutrients” with illustrations (within 150 words). Bengali (3rd Language) 1. Write an essay on Summer season with illustrations. Hindi (2nd Language) 1. Har Saal Mausam ka badalta mijaj varnan karo. Hindi (3rd Language) 1. Prakriti mein apne kya kya dekha. (Panch chitra banakar unkey nam likho. Mathematics Worksheet 3‚ 5‚ 6 and 7 From Me and Mine. Geography 1. Collect pictures according to classification
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ABSTRACT Although phenomenon of advertising is researched for several decades but intercultural advertising is rather new scope of research. One of the key elements that characterise culture is cultural values. The paper proposes two different points of view towards cultural values and their impact on advertising as one of marketing elements. Therefore‚ the aim of the paper is to reveal how stability of cultural values can impact strategy of advertising. Cultural values doubtless affect both:
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