POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Whitechapel is the focal character of D’Aguiar’s novel‚ The Longest Memory however‚ the author has used a great many other characters whose stories also stand-alone. Why has D’Aguiar structured his novel in this way and how does it lead the reader to an understanding of the impacts of slavery? D’Aguiar’s central purpose is to make us reflect upon American society during the slavery era and to acknowledge its realities so that we understand the capability for evil
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might have already covered the finer aspects of the project/credit appraisal i.e. from the selection of the project to preparation of projected financials and evaluation of the project from the angle of acceptability‚ more importantly the following points : 1. Commercial ‚ financial‚ technical viability of the project proposed‚ 2. Compliance with the laws of the land‚ guidelines of the various regulatory authorities 3. Funding pattern. 4. Primary and Collateral security cover available‚ etc. 5. financial
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Title Freezing and Melting Point Objectives 1. To gain proficiency in constructing a graph and plotting data points. 2. To determine the freezing points of a compound from the graph of decreasing temperature versus time. 3. To determine the melting points of a known and unknown compound. Introduction Physical changes are the changes in the physical properties of a substance (Moore‚ Stanitski & Jurs‚ 2009). Freezing point is the fixed temperature at which a pure liquid converted into crystalline
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whereas invention refers more directly to the creation of the idea or method itself. Innovation and HRM Innovation describes creativity‚ In terms of visual art‚ innovation belongs to a fine art and now we will try to describe innovation from the point of visual arts to define the innovation importance in an organization which expresses different types of activities and there can be no better place than a visual art institute for children who have talent of fine arts to nurture their talents. This
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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while others destroyed themselves at her prompting (McEwan 138). Like Briony‚ Emily completely misinterprets a situation‚ and as always‚ views Briony as completely innocent. This is not unlikely‚ as the household revolved around Briony‚ and she could do little wrong. Emily‚ her mother‚ adored her innocence and wanted so badly to preserve it. Her tainted view of her own daughter goes to show how deceiving Briony’s character truly was. She appeared innocent to everyone‚ but in reality she was far
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Jayna Kovel World Theatre Greg Justice 07 November 2013 The View Unnerving. That’s the only way to describe walking into a dimply lit black box theatre to realize that the actor you have come to watch…is watching you. He’s acting‚ yes‚ but the whole premise of “The View” could not have been more clearly stated as we sat down to the crackle and pop of white noise in the background. In the tiny theatre‚ I couldn’t have been more than ten feet from what we were soon to learn was the main character
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Josh Copeland Professor Patton ENGL 1020M06 19 Feb. 2014 The Initiation Becoming an adult does not happen in a day. This process takes years of maturing and developing a brain that is capable of making smart life decisions. In the short stories “Stepdaughters” by Max Apple and “A&P” by John Updike‚ two young adults are put in difficult situations and forced to overcome them by making their own choices. In “Stepdaughters”‚ Stephanie‚ a high school student athlete struggles with her relationship
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Mulan The society is sexist. Women are to be beautiful‚ curvy‚ delicate‚ poised‚ graceful‚ refined‚ thin‚ curvy‚ quiet‚ demure and polite. Men are portrayed as the leaders of society‚ whereas women are only there to give birth to children. Mulan is graceful‚ calm‚ and unique she is also beautiful and curvy‚ just like society wants. But that is where it stops. Unlike society’s wishes‚ she is not quiet‚ demure‚ or delicate. Instead she is intelligent‚ strong‚ and independent and is not afraid
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