accountants. However‚ in this accounting course‚ we only focus on 2 famous professors who have 2 different definitions of the accounting career: Peter Atrill and Gareth Morgan. These 2 doctors gave dissimilar knowledge about accounting but it is still useful to accountants or decision makers. This essay will explain these 2 definitions of both Morgan and Atrill‚ and a critical discussion that supports my opinion about the better description of the work of accountants. Firstly‚ Morgan proves that accountants
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health of a business (Atrill and McLaney‚ 2011)‚ and because they are an appropriate way of measuring and managing the success of a firm (Bull‚ 2008). The need for accounting information varies depending on stakeholders’ interests and levels of involvement within the firm (Atrill and McLaney‚ 2011). Nonetheless‚ financial ratios alone cannot explain why certain strengths and weaknesses are present; they must be used as a starting-point for an investigation (Atrill and McLaney‚ 2008). Refer to table
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Gearing According to Atrill and McLaney (2008)‚ gearing can work on both directions‚ which means a higher gearing can bring more profit while a company with higher gearing is considered more risky because it has to pay the debts no matter how well/bad the company operates. The gearing of Greggs was 14.9% in 2010 and decreased 1.9% to 13.0% in 2011. Compared with Whitbread whose gearing was49.4%in 2010 and 50.4% in 2011‚ Greggs shows generally a better stability. Profitability ROCE shows how
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Bibliography: Atrill‚ P and McLaney‚ E (1999). Financial Accounting for Non-specialists. 2nd ed. Essex: Pearson Educated Limited. Atrill‚ P and McLaney‚ E (2006). Accounting and Finance for Non-specialists. 5th ed. Essex: Pearson Educated Limited. Berry‚ A & Jarvis‚ R (2001). Accounting in a Business Context. London: Thomson learning
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According to Attrill and Mclaney‚ 2009‚ there are four (4) approaches to capital budgeting. The net present value (NPV) is one of such and is a summation of all discounted cash flows(Present Value) associated with whichever project(s) are undergoing appraisal. Every appraisal method have decision rules‚ examples include the Payback Period(PBP) which stipulates the approval of projects that pays back the initial investments within a specific period. For this method (Net Present Value) to be most
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Introduction The objective of this analysts report is to whether or not to invest £1 million in the company “Diageo plc”. This report is divided into five parts. First‚ the company profile is introduced. Second‚ the performance overview of Diageo will be summarized. Third‚ the financial ratios analysis is presented. Then‚ I have analysed industry competitors comparing with Diageo. Final‚ after considering key relevance factors‚ the conclusion of the investment will be revealed. “DIAGEO” Company
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Solutions to Lecture Activities ACCT 1046 Introductory Accounting Semester 1‚ 2010 Lecture 1 Unit 1 – Business Decision Making and Accounting Lecture Activity 1 1. The accounting information system comprises four main procedures: analysis‚ recording‚ reporting and identification. The order in which they occur is: a) Reporting‚ analysis‚ recording‚ identification b) Identification‚ analysis‚ recording‚ reporting c) Analysis‚ identification‚ recording‚ reporting d) Identification‚ recording
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easyJet and/or Ryanair’s shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSISIn terms of the completed financial analysis‚ there are several findings as follows:•Profitability Ratios highlight the operating performance from the generated profit. (Atrill & McLaney‚ 2008)Operating Profit MarginFigure 1. Operating Profit Margins (%)The graph shows that easyJet’s operating profit margins declined sharply‚ reaching only 3.85% from 10.16% and this is moderately low‚ compared to the three-year average of 7.09%
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References: Atrill‚ P. (2009) Financial Management for Decision Makers‚ 5th ed. Harlow: Financial Times Prentice Hall. Atrill‚ P. (2000) Financial Management for Non-specialists‚ 2nd ed. Harlow: Pearson Education Limited. Atrill‚ P. & McLaney‚ E. J. (2011) Accounting and finance for non-specialists‚ 7th ed. Harlow: Financial Times Prentice Hall. Collier‚ P.M. (2009) Accounting
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cost or by offering products at a time and place where the customer are in need of the product. Differentiation: Companies seeking differentiation as a competitive advantage will aim to offer unique products compared to the current market. Atrill & Mclaney (2011). Customers will be willing to pay more for products or services they cannot find anywhere else. I am currently traveling abroad for business and was booked into a lodge that recently opened. One of the first things the owners asked me
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