concernd with sales and customer satisfaction only. Though it is true to certain extent‚ yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution
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Simulation of Sales Promotions towards Buying Behavior Among University Students Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically‚ Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior
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Marketing mix elements)? IMC: Integrated Marketing Communications. Involved coordinating the various promotional elements and other marketing activities that communicate with the firm’s consumer Promotional mix elements: Advertising PR Sales Promotion Personal Selling/Direct Marketing Marketing mix: Promotion Product: the package. Ex: little kids go for cereal with pretty pictures Place/Distribution: what kind of store would product be sold in. Ex: Martha Stewart selling products at Kmart
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4P’s - PROMOTIONS ! The most widely used methods of promotions are advertising and personal selling. Advertising utilizes the media: newspaper‚ magazines‚ radio‚ television‚ billboard‚ mail‚ and yellow pages. Personal selling is done on a person-to-person basis with a customer. Advertising has a several objectives. Among other things‚ the more important ones are to increase sales‚ to introduce a new product‚ or to sustain an establishment business. There is no magic formula for successful advertising
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is selective attention. When on the mound during a softball game‚ I selectively pay attention to the pitch I am about the throw and how I’m going to go about that pitch. I process information from one part of the environment and exclude all the other parts. I don’t notice the conversations happening on the bench or realize that my mom is on the phone while eating a pretzel. I also don’t notice my shoes pressing against my feet or the glove enclosing my hand unless I shift my attention and think about
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Perception and Attention Sensation and Perception Senses effect a person’s brain information reflecting on the way a person perceives information. The five major senses are vision‚ audition‚ touch‚ taste‚ and smell. If one or more of a person’s senses is not working properly then it can affect their perception. According to Robinson-Reigler and Robinson-Reigler (2008)‚ "early selection theories propose that the processes whereby we designate information for further processing
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Dividing Attention Facilitates or Impedes Learning Dividing attention can impede learning when trying to retain new facts. This can actually impair ability to retain information or to properly interact with others. When receiving information from many different sources or interfacing with different people at the same time it is difficult to concentrate and succeed at dealing with at least one of the issues at hand. If dividing your attention among a group of activities impedes your progress
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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4: Attention and Consciousness Cognitive Psychology‚ Sixth Edition‚ Robert J. Sternberg Chapter 4 Some Questions of Interest • What are some of the functions of attention? • What are some theories to explain attentional processes? • Can we actively process information‚ even if we are not aware of doing so? Cognitive Psychology‚ Sixth Edition‚ Robert J. Sternberg Chapter 4 Main Functions of Attention 1. 2. 3. 4. Signal detection and vigilance Search Selective attention Divided attention Cognitive
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Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. …….. ………………………. Programme Title: Edexcel BTEC
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