Attitude Formation / Change: Functional Approach to Change The functional approach to changing attitudes says that there are four classifications of attitudes. They are the utilitarian function‚ the ego defensive function‚ the value-expressive function‚ and the knowledge function. The utilitarian function is when an attitude is held due to the brand’s utility. A way to change this attitude is to show the utility or purpose of the brand that they might not have considered. The next is the ego-defensive
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1. Introduction Previously‚ PT Indofood Sukses Makmur Tbk. has the syrup product line that it named as “Sirup Indofood”. However‚ due to the unsuccessful market of that product‚ in the end of 2010‚ PT Indofood re-innovated the product‚ re-designed the packaging and the concept‚ as well as re-branded the “Sirup Indofood”‚ by launching the new product called as “Freiss”. PT Indofood Sukses Makmur Tbk. Itself‚ is a company that operates on 4 strategic business groups : 1. Consumer Branded
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Behavior External Influences Culture Demographics and social stratification Ethnic‚ religious‚ and regional subcultures Families and households Groups Internal Influences Perception Learning Memory Motives Personality Emotions Attitudes Self-Concept and Lifestyle Self-concept The totality of an individual’s thoughts and feelings about oneself Lifestyle How one lives‚ including the products one buys‚ how one uses them‚ what one thinks about them‚ and how one feels about them
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theories‚ evaluate critically the reasons why this young person does not participate in sport. How might you persuade this young person to once again take up sport? It is evident from this statement that the young person concerned has developed a poor attitude towards a balanced‚ active‚ and healthy lifestyle. They may have developed this through poor previous experiences‚ such as failure‚ which have been reinforced by others. For example missing a penalty and being reprimanded. They may have also developed
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Minas Poulos – Buyer Behaviour 2nd Edition Multiple Choice Test Bank Which of the following is closest to a product described as high involvement? 1. Detergent 2. Paper stapler 3. Sun glasses 4. None of the above Which of the following best represents the order of consumer decision making? 1. Information search; final purchase; evaluation of alternatives; 2. Problem/need recognition; information search; evaluation of alternatives; final purchase 3. Post purchase;
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The following is a typical statement made by a young person who has given up sport and leads an unhealthy lifestyle: ’I think sport is boring. I am no good at it‚ I don’t enjoy it and I can think of better things to do on a Saturday afternoon.’ Using attribution and attitudinal theories‚ evaluate critically the reasons why this young person does not participate in sport. How might you persuade this young person to once again take up sport? In regards to attribution‚ it is said that this theory
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Précis 7 – Describe cognitive dissonance and describe how it is influenced by culture. Cognitive Dissonance Theory is a theory of attitude change proposing that inconsistency exists among our attitudes‚ or between our attitudes and behavior‚ we experience an unpleasant state of arousal called cognitive dissonance‚ which we will be motivated to reduce or eliminate. (Bordens & Horowitz 2001) This is a theory‚ which has been transformed over many decades. Cognitive Dissonance varies between
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to manipulate identification experimentally and test effects on attitudes. In experiment 1‚ 120 participants read a story that was told either from the perspective of one character or another character‚ with both characters having opposing goals. Results showed that perspective influenced identification and story consistency of attitudes. Moreover‚ identification with one of the characters mediated the effect of perspective on attitudes. In experiment 2‚ 200 participants read a different story that
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Consumer Behaviour 201 Group Assignment Consumer Reactions to the Araluen Botanic Park Website Based on the data you have collected‚ you can derive findings for the questions below. Where applicable‚ it is recommended that you include charts or bar charts to better explain your results. Colour your charts and graphs to make it more presentable. Please follow the instructions on each question closely. Use this as your cover sheet for the assignment. Please fill in the following information
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Attitude: A predisposition or a tendency to respond positively or negatively towards a certain idea‚ object‚ person‚ or situation. Attitude influences an individual’schoice of action‚ and responses to challenges‚ incentives‚ and rewards (together called stimuli). Four major components of attitude are (1) Affective: emotions or feelings. (2) Cognitive: belief or opinions held consciously. (3) Conative: inclination for action. (4) Evaluative: positive or negative response to stimuli Researchers
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