Price Range Proton has good reason to be proud because they got so much right the first time. Even without considering the price advantage‚ the 2013 Proton Exora is highly impressive‚ matching or outperforming rivals in most areas. Proton Exora variants variants price installment engine features Exora 1.6 (M) *RM60‚012 RM575/mth 1597 cc specs/equipment Exora Bold 1.6 (M) *RM66‚762 RM640/mth 1597 cc specs/equipment Exora Bold 1.6 CFE Standard RM68‚550 RM657/mth
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* 1. INTRODUCTIONPerusahaan Otomobil Nasional Berhad (PROTON) wasincorporated in May 7‚ 1983 to manufacture‚ assembleand sell motor vehicles and related products‚ includingaccessories‚ spare parts and other components.PROTON produced Malaysias first car‚ the ProtonSaga‚ commercially launched on July 9‚ 1985 by formerMalaysian Prime Minister‚ Tun Dr. MahathirMohamed‚ who had originally conceived the idea of aMalaysian cars.Toyota Motor Corporation is the market leader inautomotive industry and the
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Question 1 : From the financial analysis perspective‚ has the Proton management done a good job? Liquidity Ratio: 2009 2008 2007 2006 2005 Current Ratio 3‚404.6/ 1‚883.6 =1.807 3‚446.1/ 1‚639.2 =2.102 3‚165.5/ 1‚639.2 =2.064 4‚431/ 2‚341.1 =1.893 5‚026.5/ 2‚210 =2.274 Quick Ratio 2‚009.5/ 1‚883.6 =1.067 2‚345.8/ 1‚639.2 =1.431 1891.9/ 1‚533.8 =1.233 3‚042/ 2‚341.1 =1.299 4‚059.4/ 2‚210 =1.837 Current ratio calculated by current asset divided by current liabilities shows the ability of the company
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Proton Issue in Malaysia 1 Introduction This paper investigates the background‚ history‚ problems emerged and ways to improve of Proton cars in Malaysia. The objective of this paper is not only to find out the problems faced by Proton‚ but also to discuss the ways in order to improve the Proton reliability and retrieve the supporter’s heart to keep using Proton car in the automotive sector. However‚ in this competitive time where there are a lot of so-called competitors such as Hyundai
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Malaysian Proton and AFTA: threat or advantage? At the October 2000 Association of Southeast Asian Nations (ASEAN) Economic Ministers meeting in Chiang Mai‚ Thailand‚ the Malaysian delegation proposed an extension to the ASEAN Free Trade Area (AFTA) tariff reduction scheme in an effort to protect Malaysia’s auto industry. Given that the development of Proton and Perodua‚ the country’s national cars‚ has received extensive government support‚ protection‚ and preferential treatment‚ there was concern
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Perusahaan Otomobil Nasional Berhad (Proton) was incorporated in Malaysia on 7 May 1983. It started the business by manufacturing‚ assemble and selling motor vehicles and related products including accessories‚ spare parts and other components. Later‚ Proton evolved progressively from assembly to design and manufacturing‚ and also emerged as the only full-fledged automotive manufacturer in the country in 1996. In this case‚ Proton has challenged many problems in order to survive in the industry.
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Introduction………………………………………………………………………………...…3 1.1 History ……………………………………………………………………………….. 3 1.2 Proton | INSPIRA …………………………………………………………………... 3 1.3 Product Life Cycle [PLC] …………………………………………………………... 4 Introduction Level ………………………………………………………………….. 4 Growth Level ………………………………………………………………………... 5 Maturity Level ……………………………………………………………………..... 5 Decline Level ……………………………………………………………………….. 6 2.0 Analysis ……………………………………………………………………………………... 6 2.1 Proton | SWOT Analysis …………………………………………………………... 6 Strength ……………………………………………………………………………
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SWOT STRENGTH Proton is a Malaysian national automobile manufacturer. Proton is a Malaysian car manufacturer which first started out in 1983. At first‚ parts and technology came from Mitsubishi but later on‚ as experience accumulated‚ Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model was launched in 1985 which is Proton Saga. Export to other country: such as Taxi in Korea use Impian (Waja) More than 14000 of Protons cars were exported annually
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Over dependence on the domestic market and a weak brand image are the weaknesses of the two Malaysian car companies. Trade liberalisation under the auspices of WTO‚ APEC and AFTA presents both opportunities as well as threats. They can no longer depend on Government support for their survival and growth. The two companies also need to lower their dependence on foreign partners by speeding up their localisation programme. This is essential to reduce cost and be competitive when trade barriers fall
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|The External Factor Evaluation (EFE) Matrix | | | | |Key External Factors |Weight |Rating |Weighted Score | |Opportunities | | | | |1. U.S. sales of organic food and beverage have increased from
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