Brand Management Midterm Study Guide January 23‚ 2013 * Inter Brand’s Valuation Approach * The increasing recognition of the value of intangibles came with the continuous increase in the gap between companies’ book values and their stock market valuations‚ as well as sharp increases in premiums above the stock market value that were paid in mergers and acquisitions in the late 1980s. * The brand is a special intangible that in many businesses is the most important asset. This
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Assignments Requirements 1. Look up the definition of functional dependency. Can you find a good example? In relational database theory‚ a functional dependency is a constraint between two sets of attributes in a relation from a database. Cars Suppose one is designing a system to track vehicles and the capacity of their engines. Each vehicle has a unique vehicle identification number (VIN). One would write VIN → Engine Capacity because it would be inappropriate for a vehicle’s engine to have
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International Journal of Computer Science‚ Engineering and Applications (IJCSEA) Vol.3‚ No.1‚ February 2013 WATERMARKING RELATIONAL DATABASES Mayuree K.Rathva¹‚Prof.G.J.Sahani² Dept.of Computer Engineering‚ SVIT‚Vasad‚ Anand‚Gujarat‚ INDIA ¹mayurirathva@gmail.com and ²Gurcharan_sahani@yahoo.com ABSTRACT Uptil now most of the work is done on image‚ video‚ audio.but today the Database watermarking becomes the research topic because of the increasing the use of relational database systems
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RELATIONAL ALGEBRA Query Language It is a Language in which a user request information from the database. These languages are typically of a level higher than that of the standard programming language. It is divided into either procedural or non-procedural language. In the procedural Language‚ the user instructs the system to perform the sequence of operation on the database to compute a desired result. In a non-procedural Language‚ the user describes the information desired without
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DBMS CONCEPTS 1. Database A database is a logically coherent collection of data with some inherent meaning‚ representing some aspect of real world and which is designed‚ built and populated with data for a specific purpose 2. DBMS It is a collection of programs that enables user to create and maintain a database. In other words it is general-purpose software that provides the users with the processes of defining‚ constructing and manipulating the database for various applications. 3. Database
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navigate through the rapid changes that are occurring in public libraries as these changes in technology‚ roles‚ and user expectations strongly alter their daily routines of public service. Contemporary library managers need a wider array of skills and attributes than their earlier and more traditional counterparts and will need to seek continual professional development to remain effective as public libraries transition into the twenty-first century. These managers will also need to distinguish between
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family and others to continually improve care and health outcomes. Another attribute is advocacy‚ understanding the client’s perspective and assisting them with their learning to enhance health care. Ethics and values is another attribute of professionalism‚ it is collecting information from various source and applying knowledge about nursing ethics to make or act on decisions. Respect and dignity is one of the attributes of patients and family centered care. Nurses have to listen and understand
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DATA: A collection of known facts and figures. May contain text‚ numbers‚ images‚ sounds or videos etc. It doesn’t convey useful information METADATA: Data about data (describes prop and char of other data) INFORMATION: 1. Processed form of data is called Information 2. Processed data to increase knowledge of user e.g Name‚ Ages Older than 30 * Bit: Smallest unit of data; binary digit (0‚1) * Byte: Group of bits that represents a single character * Field: Group of words
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is an example of an application of this theory is when an employee failed to perform in a given task‚ a manager tries to explain why this thing happened. He may attribute this failure to poor efforts made by his subordinate (internal attribute) or he may consider that the given task maybe be too difficult for his employee (external attribute). Consistency‚ Distinctiveness and Consensus On the other hand‚ when making a determination between internal and external causes of behaviour‚ three factors
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Change the system information attributes. Format /sys/info set [-location <value>] [-rackLocation <value>] [-contactName <value>] [-contactEmail <value>] [-contactPhone <value>] [-addr1 <value>] [-addr2 <value>] [-city <value>] [-state <value>] [-country <value>] [ postalCode <value>] [-comment <value>] Action qualifiers Example The following command changes the system information attributes: uemcli /sys/info set –location
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