Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The impact of brand extensions on brand personality: experimental evidence Adamantios Diamantopoulos University of Vienna‚ Vienna‚ Austria‚ and Brand extensions 129 Received April 2004 Gareth Smith and Ian Grime Loughborough University‚ Loughborough‚ UK Abstract Purpose –
Premium Brand Brand equity Brand management
Coinciding with the nuclear/gender home aspects in this weeks reading material‚ I was clearly able to discern my families placement among these topics. From a very young age I have always been hyper aware of gender roles‚ despite my family norm. In relation to the ’nuclear home’ family I can conclusively say my family falls in line with the traditional norm. Growing up my father was the “bread winner.” Since he made enough money to support our family my mother didn’t need to work‚ and so she was
Premium Family Gender Gender role
replacement parts and decorative accessories. It also offers general merchandise‚ such as apparel and related services. The Financial Services segment provides wholesale and retail financing‚ and insurance and insurance-related programs to the company’s dealers and
Premium Motorcycle Harley-Davidson Financial ratio
incident benefits will reach the entire nation.”(1933) Though the address of this idea was short and to the point in the fireside chat the text books concludes that “the most innovative program of the Hundred Days was the Tennessee Valley Authority (ATV).” (Enduring Vision‚ 738) The people of the Tennessee Valley were extremely poverty stricken. Most of the region did not have electricity‚ running water‚ or more then one change of clothes per person. It was hard for children to go to school because
Premium New Deal Franklin D. Roosevelt United States
the job. If you have ever had to go to the doctors or emergency room‚ odds are you have dealt with a nurse. My family seems to be very accident prone. Hospital visits usually consist of injuries ranging from extremely high fevers and stitches‚ to ATV accidents requiring x-rays and CT scans. When incidents arise‚ I can usually stay pretty calm‚ jumping into action to determine what needs to be done. The blood I can handle‚ the cuts needing stitches‚ no problem! Disgusting bodily fluids‚ check! These
Premium Patient Nursing Nurse
best known among the customers for the quality of the products they make. Honda Motors Company‚ Ltd. is a public company established on 24 September 1948 with headquarters in Tokyo – Japan. The company manufactures automobiles‚ trucks‚ motorcycles‚ ATVs‚ scooters and also private jet. The company operates under the basic principles of “Respect for the Individual” and “The Three Joys” – “The Joy of Buying‚” “The Joy of Selling” and “The Joy Of Creating”. The first principal stands for respecting the
Premium Automotive industry
tour to go on. On these zipline tours‚ you can hike through the jungle and check out panoramic views of the ocean. Depending on what you are looking for‚ you can book zipline tours that include things like swimming‚ horseback riding‚ sun bathing and ATV riding. No matter what you are looking for‚ you can find it in beautiful Maui. The Number One Zipline in All of Hawaii According to the latest edition of Hawaii Magazine‚ the zipline in Ka’anapali is the best in the entire state. This skyline adventure
Premium Hawaii Hotel Tourism
Strategic Management: External Analysis Module Two - Case Joseph Flores MGT 499 Strategic Management Introduction This case study is about determining ways Harley-Davidson Company would benefit by using the Porter’s 5 Forces and PEST analyses. These analysis tools are used to effectively determine the strengths and weakness of the business and provide feedback for executives to make decisive decisions based off the results. Harley-Davidson built its reputation by manufacturing heavyweight
Premium Baby boomer Motorcycle
Making A Difference Make a donation‚ lend a hand‚ be a supporter‚ and you will make a difference! When people think of the word "charity" or "donate"‚ they automatically think of money‚ am i right? Not only does donating money to charities and foundations help‚ however giving your time and effort as well. There are many ways for people to give back. With all of these different charities and foundations our world is a better place for everyone. Without open-handed people‚ having charities and different
Premium Taylor Swift Country music Donation
sports and was always most valuable player (MVP)‚ my goal at the time was to play in the Major Leagues. Unfortunately when I got to high school I was going to start baseball on the varsity team as a freshman‚ but before the season started I was in an ATV accident. I had severe head trauma‚ since that happened‚ I decided not to play‚ and I chose to do other things. Waking up from my accident a week and five days later‚ I didn’t know what had happened to me. Most of my immediate family was
Premium Family English-language films Firefighter