in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. Luxury car majors in India - Mercedes-Benz‚ BMW and Audi put together have around 85% market share. The German car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So‚ it remained ‘Numero Uno’ luxury car brand in India
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SHRI VAISHNAV INSTITUTE OF TECHNOLOGY AND SCIENCE SCHOOL OF BUSINESS MANAGEMENT A SYNOPSIS ON A STUDY ON HOW LOCAL BRAND BECOMES A Global BRAND For the partial fulfillment of award of the degree MASTER OF BUSINESS ADMINISTRATION 2012 SUBMITTED TO DEVI AHILYA UNIVERSITY‚ INDORE GUIDED BY- SUBMITTED BY DR.SAURABHI CHATURVEDI VIVEK SOLANKI
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Embedded Technology For Vehicle Cabin Safety Monitoring And Alerting System ABSTRACT Motor vehicles are the prime source of transportation where vehicles with A/C play a major part. This paper designs an embedded system for a vehicle cabin‚ which senses the gases like carbon-monoxide and oxygen and displayed at each and every second. If the level of the CO increases than the normal level (30ppm) or the level of the oxygen decreases than the normal level (19%) then an alarm is generated automatically
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Case Study Analysis Volkswagen is indeed the car giant to watch. Martin Winterkorn‚ the CEO of VW‚ said that it would become the world’s biggest automaker. Two years ago‚ this seemed implausible but now‚ it looks very much achievable. By earning $975 million in the first 3 quarters of 2009 and having $33.3 billion in cash‚ despite a collapse in global car sales‚ it proved that VW is a formidable competition. They bought 20% shares of Suzuki Motors to gear an assault on the rapidly growing markets
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Electric cars look very different under the hood than a gasoline-powered car. For one thing‚ there is a lot less tubing. For another‚ if you look underneath the hood of an electric car‚ one of the first things you will probably notice is the controller‚ which takes energy from the battery and distributes it to the motor in controlled packets. And that’s pretty much it in a nutshell. Instead of a gas tank‚ the electric car keeps its fuel in a battery and relies on the controller‚ not the distributor
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PlayStation 3 Sony PlayStation 3 is a popular video game console dedicated for home user. This console was preceded by Sony PlayStation 2 which gains popularity since mid of 2000 to 2006. Since the release in 2006‚ Sony PlayStation 3 has evolving two times including PlayStation 3 Slim and PlayStation 3 Super Slim‚ and more than 75 million consoles have been sold in all over the world. This console features Blu-Ray discs as the games media‚ wireless stick controller‚ and great connection with
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Electric Cars vs Gasoline Powered Cars Electricity. One word that can rescue the earth from its current demise‚ global warming. Since 1880‚ global warming has increased by 0.8° celsius which may not seem like a substantial increase but it is. According to (NASA 2014) the average weather changes everyday in different countries‚ but this is the entire world’s average temperature. A 1° global change is significant because it takes a colossal amount of heat to warm all the oceans‚ atmosphere‚ and land
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Hybrid cars are better than traditional cars because they are environmentally safe. Sandra Ariskan explains that “Hybrid car will generate much less gasoline combustion and emission of CO2 is therefore significantly minimized ” (Hybrid Car‚ an Effort to Safe the Planet par. 4). Basically Sandra Ariskan is saying that by minimizing the CO2 from the air than your protecting everything that is going extinct and safer for everyone and for the future. This means that the engine that comes with a hybrid
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The traditional use of petrol cars is dominant in the automobile industry. It has become common for cars to be owned and ridden in the world today. This invention has allowed us to easily travel to one place to another and has greatly improved our system of transportation. However‚ we have failed to realize how much damage is being made to the environment by us humans. In an effort to improve the environment‚ we have now become aware of this. As a result‚ we have developed technology to reduce the
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Enterprise Rent-A-Car | Case # 1 | Enterprise Rent-A-Car has started its operations in 1962 by establishing and successfully developing a new niche in the car renting industry. The business had strictly focused on replacing local citizens’ cars due to repairs. Later on Enterprise started to serve two additional segments‚ leisure & discretionally rentals and business rentals. Newly launched segments were successful; however the main focus of Enterprise continued to be the initial
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