and privileged to connect with millions of customer every day with 18‚000 retail in 60 countries 2. STARBUCKS MACRO ENVIRONMENTAL & MICRO ENVIRONMENTAL FORCES 2.1 Starbucks macro environmental force (Cultural factor) 2.1.1 Singapore community structure Singapore is known for its diversity‚ made up of various ethnic groups: Chinese‚ Malays and Indians. The most practiced religions are Buddhism‚ Islam‚ Christianity and Hinduism. The main languages are Malay‚ Chinese (Mandarin)‚ Tamil and
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SINGAPORE AIRLINES: WHAT IT TAKES TO SUSTAIN SERVICE EXCELLENCE – A SENIOR MANAGEMENT PERSPECTIVE Jochen Wirtz and Robert Johnston1 Published in: NUS Business School Research Paper Series‚ December 2001 1 Jochen Wirtz is Associate Professor of Marketing with the NUS Business School‚ Faculty of Business Administration‚ National University of Singapore‚ 17 Law Link‚ Singapore 117591‚ Tel: +65-8743656‚ Fax: +65-7795941‚ E- mail: fbawirtz@nus.edu.sg‚ Http://www.nus.edu.sg; Robert Johnston
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commentary‚ I chose my artefact as a newspaper article on PSLE stress because of many reasons. 1) I had always harbored a strong interest on what everyone is saying about this hot topic and it seemed very interesting‚ stating just one problem that Singapore currently face. 2) Other than that‚ it is a topic that is easy to research‚ unlike some historic things which are little-mentioned (e.g. the banana note‚ the merdeka talks‚etc) 3) Last but not least‚it is a topic that is widely discussed
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For seven years‚ Lamborghini marketed the Gallardo along with the Audi R8. As well as in spite of sharing more with the Audi than many Italians want to confess‚ the Gallardo was a real Lamborghini. At the same time the Audi R8 was every bit the stoic German. How did the Gallardo do it? Psychological range. As adage as it appears‚ the Lamborghini really felt more temperamental‚ although not consistently in a great way. That intense disposition made it salacious at mere idle and a baying brute at the
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BUDGET 2013 - PERSONAL TAX The Finance minister of Singapore announced several budget initiatives in the Budget 2013 that aims to improve the lives of Singapore citizens. A number of changes were introduced which promotes progressive taxation‚ building a more inclusive society and encouraging quality growth. This Budget is very much focused on productivity and helping the lower income group as well as the elderly. Although there would not be any drastic changes in the personal tax rates‚ we could
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Foreign Labor in Singapore The impact it has on it’s economy Table of contents 1.Introduction 2. The development of foreign workers from 1965 to present 3. Female domestic workers 4. The benefits and costs on the economy 5. Alternatives for foreign workers 6. Conclusion 7. References 1.Introduction Singapore is the smallest member of the ASEAN1‚ with a total area of 716.1 km2 and a population
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A Dynamic Game of Risk Control: A New Perspective on Singapore’s National Integrity System By Tan Tay Keong Corruption Control in Singapore During the country’s formative years in the 1950s and 1960s‚ corruption was rampant in Singapore. Syndicated corruption was rampant among police officers‚ public health inspectors‚ customs officials‚ and school administrators. Corruption was a way of life in the city during the British colonial rule and the Japanese occupation. In his Annual
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of the distinctiveness of these two groups in Singapore resulting from wide income gap‚ highly proliferated job sectors and distinctive educational and cultural background between older and younger generations. Singapore economy boomed with an average annual growth rate of 6.1% (the world bank 2012) over the past 20 years. The older generation once lived in a Singapore where literacy rate was only 60% in 1960 as opposed to 96% today (Statistics Singapore 2013). Many worked as laborers in the shipping
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Census of Population 2010 Advance Census Release ISBN 978-981-08-6819-2 © Department of Statistics‚ Ministry of Trade & Industry‚ Republic of Singapore All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the prior written permission of the copyright owner except in accordance with the provisions
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Research Paper on Singapore: Abstract In this paper I will present my research results regarding Singapore‚ as well as draw the picture of its marketing environment. I will include the information about the location‚ climate‚ population‚ religion and culture‚ official spoken languages‚ state of economy and level of technologies‚ political and legal systems‚ level of competition and potential for economic growth. In the conclusion I will highlight advantages and disadvantages of the Singapore marketing environment
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