for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965‚ Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and has been responsible for its many successes. This attitude of control and determination was critical in the creation of the culture within Singapore Airlines (SIA). From the first unveiling
Premium Management Strategic management Sociology
TABLE OF CONTENTS I EXECUTIVE SUMMARY 2 II COMPANY’S MISSION STATEMENT 3 III PRODUCT DESCRIPTION 4 IV MARKETING PLAN 5 1.0 SITUATIONAL ANALYSIS 5 2.0 OBJECTIVES 15 3.0 SELECTION AND MEASUREMENT OF TARGET MARKETS 16 4.0 STRATEGIC MARKETING MIX 29 5.0 IMPLEMENTATIONS AND EVALUATIONS 35 V APPENDIX 37 VI REFERENCES 39 I Executive Summary We plan to introduce ‘Monogamy’‚ an adult board game which both enhances a couple understanding of each other‚ as well as turn
Premium Marketing
Consumer Behaviour: Transportation in Singapore Defining the objective of the research study is crucial to understand consumer and ultimately to predict how they would react. By understanding the reasons that drive them to use the service or dislike the service‚ we can then understand the motivation behind it and make necessary correction or plan appropriate strategies for the target segment. The objective for this survey is to find out the personality traits of users‚ the perception of the public
Premium Public transport Bus stop Bus
------------------------------------------------- ------------------------------------------------- Branding in the Automotive Industry: A Comparative Study Between BMW and Audi ------------------------------------------------- ------------------------------------------------- 2. Background ------------------------------------------------- ------------------------------------------------- BMW and Audi are two of the most recognized brands in the automotive industry globally. Being well known trademarks‚ their pricing diversity is
Premium Brand Research Scientific method
analysis of “MICE” Industry in Singapore Singapore was known for its pro business environment and safety social environment‚ that caused Singapore became one of the most popular country for investment and hold a business conference or corporate event. The contents below will use “PESTLE” analysis tool to analyze Political‚ Economic‚ Social‚ Technology‚ Legal and Environment factors of Singapore “MICE” industry. Political – Compare with other countries in the world‚ Singapore have a high stability‚ integrity
Premium Singapore
Politics of South-East Asia Topic: Singapore under Lee Kuan Yew Group :B Members’ Names : Chan Xin Ying 214765 Muganthini A/P Kumaran 214956 Ranjani A/P Selvarajan 214951 Teaw Zhen Sheng 215070 Lim Chia Min 214919 Leong Siew Fui 214882 Lau Shie Yin 214853 Tan Kwee Lyn 214762 Chiew Guat Ying 214929 Mehala A/P Gopalakrishan 214972 Lecturer Name : Professor Patit Paban Mishra GFPP 2023 Politics of South-East Asia Topic: Singapore under Lee Kuan Yew Group :B Members’
Premium Singapore Lee Kuan Yew
Tax Reforms in Singapore is Beneficial to the Country Singapore’s Implementation of Tax Reforms in 2002 Singapore concentrates its economy mostly on foreign investment‚ free trade‚ and high savings. When experiencing huge negative impact from the global economic depression in 2001‚ Singapore realized that it should not depend on the United States economy anymore. In order to revive the economic growth of Singapore‚ the Economic Development Board (EDB) recommended implementation of tax reforms
Free Income tax Tax Investment
This essay aims to compare the industrial relations in both Singapore and Japan. It will first indentify both countries industrial relation system‚ whether it is unitarist‚ pluralist or radical. It will then touch on the various aspects in the industrial relation system: trade unions‚ system to resolving industrial conflicts‚ wages related policies and discrimination at work. In addition‚ it will look at the policy of lifetime employment and seniority in wages‚ policies which Japan companies have
Premium Trade union Employment Labour relations
Changing Landscapes of Singapore: Forgotten Landscapes Past-Year Questions:1. Spatial planning for older people in Singapore reflects that the elderly are largely a “forgotten” group of people in the country. How true is this statement? Do you think this style of planning for the elderly will continue to gain popular support in Singapore in the next twenty years? (2009)2. By making reference to landscapes for the elderly in Singapore‚ discuss the extent to which you agree with the statement that
Free Gerontology Aging Retirement
Furthermore‚ Singapore experiences low birthrate and an aging population with a sharp decrease over the years‚ hence‚ the stronger and younger transient workers would be able to replace the aging population of Singapore and help to sustain Singapore’s development through their different jobs‚ like the building of infrastructures in Singapore. In addition‚ because there is a low birth rate‚ but there are not enough young people to replace the old and weak citizens‚ and hence the physical help of the
Premium Migrant worker Migrant worker Human migration