Table of Contents EXECUTIVE SUMMARY 2 KEY FIGURES 3 1. SWOT ANALYSIS: 3 1.1: Strengths 3 1.2: Weaknesses 4 1.3: Opportunities 4 1.4. Threats 4 2. COMPETITOR ANALYSIS 5 3. BRAND ASSESSMENT 5 4. THE MARKETING MIX – 4PS 6 5. STRATEGIC BRAND MANAGEMENT 6 REFERENCES 7 EXECUTIVE SUMMARY The purpose of this integrated marking communications strategy is to create a cohesive identity of brand image and a positioning that customers will recognize and relate to in any content (Insight
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as long as I can remember. BMW is the car company that has always been raising the bar for car standards; all other entry-level to higher-level luxury cars all strive to be included in the same context as BMW. The difference between Lexus‚ Infiniti‚ Audi‚ and other competitor’s messages in commercials to BMW messages is that BMW almost never shows off the luxuries of the automobile while the others almost primarily do. In BMW ads like the commercial I analyzed‚ BMW’s message is clear. They are showing
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In the ever expanding world of consumerism and advertising‚ companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income‚ and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous
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This commercial definitely speaks to men. In order to have beautiful women they should buy a BMW. BMW’s competition Audi also came out with a commercial with a young Spanish woman‚ slender‚ and dressed in black leather that was racing around the Nascar race track. Both BMW’s and Audi’s images are speaking to men. If men like fast cars and sexy fearless women they should buy an Audi. Men and women are always in competition among one another whether they acknowledge it or not. If men want to be respected
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Average Ease of Doing Business Risk Rankings Overall Ease of Doing Business: 54 Trading Across Borders: 70 Investors who have become successful in Hungary: Toshiba‚ Microsoft‚ GM‚ Audi‚ Michelin‚ Sanyo‚ Samsung‚ Phillips‚ Hisense‚ Bridgestone‚ Tyco Electronics‚ Mercedes Benz 17% of total Hungarian Exports come from Audi‚ Opel‚ and Suzuki Major Exports: Apparatus for TV‚ radio‚ and telephone‚ TV monitors‚ Cars‚ Parts and car accessories‚ automatic data processing machines Major Imports: Telephones
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Brand Image; Quality; Captive finance solution; X1relatively affordable BMW; First crossover SUV. • Weaknesses: Dealer network; Service warranty. • Opportunities: Increase in millionaires; Cashing on diesel variants. • Threats: Competitors- Mercedes‚ Audi‚ VW‚ Toyota‚ Honda‚ etc. OBJECTIVES: • To achieve 10% market share in SUV segment by end of 2011. • Make X1 customer’s desired car. • Try to align production with rising market demand. • Increase dealer network. • Easier access to test drives
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project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi‚ Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile‚ motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich‚ Bavaria‚ Germany. It also owns and produces the Mini marquee‚ and is the parent
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nation to be aware that a certain product or service is available to the consumer. This year‚ Super Bowl XLVII occurred on February 3 in New Orleans‚ LA. According to USA Today‚ the advertisers that were accounted for included: Anheuser-Busch‚ [Audi]‚ AXE‚ Best Buy‚ Cars.com‚ Century 21‚ Coca-Cola‚ Doritos‚ Fiat‚ Ford/Lincoln‚ GoDaddy.com‚ Hyundai‚ Kia‚ Kraft ’s MiO‚ Mars‚ Mercedes-Benz‚ Milk Processor Education Program‚ Paramount‚ PepsiCo‚ Skechers‚ SodaStream‚ Taco Bell‚ Tide (Proctor &
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The use of product placement within recorded visual media. Does it interfere with the film? And‚ Does it work? When producing a film budget is a huge factor to consider. Product placement can create a large amount of the films creative budget. Film has always been used as a form of entertainment but since the 1980’s product placement has become more of a regular occurrence within this media. (The Truman Show‚ 1998) is a great example of how product placement is used within a film. Within the
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World-Wide Volkswagen Corp. v. Woodson Facts: In 1976‚ Harry and Kay Robinson purchased a new Audi automobile from Seaway Volkswagen‚ Inc (Seaway) in Massena‚ N.Y. The following year the Robinson family‚ who resided in New York‚ left that state for a new home in Arizona. As they passed through Oklahoma‚ another car struck their Audi in the rear‚ causing a fire which severely burned Kay Robinson and her two children. The Robinsons subsequently brought a products-liability action in the District
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