Mercedes Benz‚ BMW‚ AUDI‚ Bentley‚ Rolls Royce‚ and a few more are on their way. For the past two calendar years‚ 2009 and 2010‚ BMW came out on top as they sold the highest number of cars in the luxury segment in India. BMW‚ Mercedes Benz and Audi are the 3 dominant German car manufacturers who are ruling the roost in the country’s luxury car segment today. All 3 have around 8-10 models in India which compete right from price points to performance. BMW 3 Series‚ Mercedes Benz C Class‚ Audi A4 and Nissan
Premium Mercedes-Benz BMW Automotive industry
Knowledge/ Skill Statement Understands the concepts and processes needed to obtain‚ develop‚ maintain‚ and improve a product or service mix in response to market opportunities Performance Element Employ product-mix strategies to meet customer expectations. Performance Indicator Explain the concept of product mix (PM:003‚ PM LAP 3) Level Specialist SCANS Information 5-8; Systems 15; Basic Skills 1-2‚ 5-6; Thinking Skills 12 21st Century Skills Critical Thinking and Problem
Premium Marketing
SECONDARY DATA ANALYSIS The following analysis has been done on the basis that the middle segment cars of the Indian automobile industry can be divided into the following major players:- 1. Maruti 2. Hyundai 3. Honda 4. Ford 5. Tata Motors 6. Nissan 7. Volkswagen 8. Fiat 9. General Motors 10. Hindustan Motors
Premium Automotive industry Tata Motors Suzuki
More pr oductio n Mor Mo re gr ow th ee mo tion Less CO s 2 Les se mis sion s More diversity Les s co nge stio n Sustainability REPORT 2011 About this report. Contents This report contains information about the sustainability activities of the Volkswagen Group in 2011. The following pages outline the Group’s key strategic principles and present concrete examples of the activities of the various Group brands. The
Premium Sustainability Corporate social responsibility Volkswagen Group
for its high-performance‚ prestige design and artistic beauty. Bugatti changed its name to Bugatti Automobiles S.A.S. after Volkswagen AG acquired it in 1998. Lamborghini – Italian sport car manufacturer brand founded in 1963 and was purchased by Audi in 1998. It deals with manufacturing high-performance sport cars and motorsports. The company was acclaimed to be the one who set the standard for its era. Porsche AG – Porsche was founded by Ferdinand Porsche in Stuttgart‚ Germany in 1931 as a motor
Premium Automobile Automotive industry Ford Motor Company
List Semiconductor: IC1 - ICL7107 3½ digit analogue-to-digital converter IC2 - 7805 +5V regulator IC3 - 7905 -5V regulator DIS1-DIS4 - LTS542 CA seven segment display Resistors (all ¼-watt‚ ±5% carbon): R1 R2‚ R7 R3 R4 R5 R6 R8 VR1 VR2 Capacitors: C1 C2 C3 C4‚ C6‚ C7 C5 C8 - 470-kilo-ohm - 100-kilo-ohm - 22-kilo-ohm - 220-ohm - 10-ohm - 1-kilo-ohm - 1-mega-ohm - 2-kilo-ohm trimpot - 1-kilo-ohm trimpot - 0.22µF ceramic disk - 0.47µF ceramic disk - 0
Premium Direct current Capacitor Display device
http://en.wikipedia.org/wiki/Lexus Plunkett Research‚ 2010‚ "Automobile Industry Introduction"‚ viewed 10 June 2010‚ http://www.plunkettresearch.com/Industries/AutomobilesTrucks/AutomobileTrends/tabid/89/Default.aspx Audi‚ 2010‚ Audi‚ USA‚ viewed 8 June 2010‚ http://en.wikipedia.org/wiki/Audi LSE‚ 2009‚ "The legal framework"‚ UK‚ viewed 13 June 2010‚ http://www.lse.ac.uk/resources/webEditorsHandbook/bestPracticeGuide/legalAndRegulatory/legalFramework.htm Irina Waqar‚ 2009‚ CEOWorld Magazine‚ "World’s
Premium Mercedes-Benz Advertising Automotive industry
Automobili Lamborghini automobili lamborghini s.p.a.is an italian brand and manufacturer of luxury sportscars and‚ formerly‚ suvs‚ which is owned by the volkswagen group through its subsidiary brand division audi. lamborghini’s production facility and headquarters are located in sant’agata bolognese. in 2011‚ lamborghini’s 831 employees produced 1‚711 vehicles. the lamborghini aventador is a two-door‚ two-seater sports car publicly introduced by lamborghini at the geneva motor show on 28 february
Premium Lamborghini
achieved a time of 12.1 seconds. So‚ the overall best car for mid-size 2.0 cars from japan is the Honda Accord. For the Germany cars‚ The BMW 520i also achieved a time that is below 9 seconds but to be exact was 8.7 seconds. The Mercedes 200 and the Audi A8 achieved a time of 8.5 seconds. These cars from Germany out run the cars from japan by a quite staggering time difference. This proves that the acceleration of cars from Germany is far better than the cars from Japan. In conclusion‚ the time taken
Premium
BMW Advertising & Marketing Strategy The Ultimate Driving Machine Draft Agenda Introduction Marketing Overview Advertising Overview Target Audience Marketing Channels Advertising Campaigns Competition Analysis Introduction BMW is Bayerische Motoren Werke Industry :Automotive industry Founded :1916 Founder: Franz Josef Popp Headquarters: Munich‚ Germany Products : Cars‚ Aircraft engines‚ motorcycles Employees : 96‚230 Subsidiaries :Rolls-Royce Motor Cars
Premium Advertising BMW Marketing