stores nationwide. Jollibee is the largest fast food chain in the Philippines‚ operating over 750 stores. Jollibee was founded by Tony Tan together with his family. The business began as an Ice Cream Parlor which later grew. Jollibee knows their target audience very well. They focus on the importance of family values‚ making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player. . 10 STEPMarketing Plan for Jollibee Elainrose Faith B. Esberto July
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Audience Analysis Paper Does the thought of putting together a quarterly sales presentation to stakeholders give you nightmares? Well‚ a sales presentation doesn’t have to be that way! Developing quarterly sales presentations requires analysis and research of one’s audience. In particular‚ a recipe for good a sales presentation would start by identifying the characteristics of each audience‚ choosing the appropriate communication channel for each audience‚ addressing extraordinary elements
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1. Is primary audience external or internal? External. Jeff Clarke is an employee‚ which means any communication with him should be considered as within the company. 2. What are some key demographics about my audience‚ such as age‚ gender‚ family situation‚ etc.? For the employee‚ 3. How much does my audience know about the topic? Jeff is fully aware of the situation‚ topic‚ and problem that he is generating. As an assistant manager he will have known about the upcoming conference and that
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Running head: KNOWING YOUR AUDIENCE Knowing Your Audience Name BCOM/275 Teacher Knowing Your Audience On August 5‚ 2010‚ a small copper mine located in Chile suffered a cave-in which left 33 workers trapped underground. With workers being trapped 300 meters below ground with limited food‚ water‚ and oxygen‚ nobody knew for sure how long they would survive. After four days of being trapped‚ there was still no idea if any
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The video with Steve Jobs introducing the “First Ever iPod” was incredible. When viewing the video presentation the audience demographics as in age and socio-cultural background‚ I felt geared towards the age demographic and socio-cultural background that is known to be the Y generation overall; but markets the iPod to all ages and cultural backgrounds. The Y generation is any person that is born after the year 1983. [1] Generation Y was the first to grow up with computers in their homes and they
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Shakespeare in his time were performed to influence his audience and provoke thought and debate the social‚ cultural and economic events that were taking place at that time. Shakespeare’s Hamlet‚ in particular‚ was a reflection of the events happening during the Elizabethan era. In this essay‚ the focus is mainly on Act IV scene IV and the speech of Hamlet and the essay focuses on answering the question of the effect Hamlet had on the audience in the Elizabethan era‚ specifically culturally‚ socially
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Elizabethan Theatre and its Audience Soumita Samaddar Roll: ME10 00 14 Year: M A English‚ 2nd Semester Supervisor: Prof. Tamalika Das The posthumous impact of ancient Rome has an unsurpassable influence on the historical background of Elizabethan Theatre. The defining feature of the period is the growth of a modern consciousness‚ which has another alternative name‚ ‘Early Modern’. This is not only apparent in the theatre of the late sixteenth and early seventeenth century but in present
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Audience and Communication Release BCOM275 September 10‚ 2012 Audience and Communication Release Communicating with an audience is an everyday part of life through the use of verbal and nonverbal techniques. When‚ a sender is preparing a message it is essential they conduct an audience analysis and make any necessary adjustments to the message for the intended audience. The sender must identify the pertinent information that must be sent and relay it effectively to ensure their receivers
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Segmentation/Targeting and Positioning Key marketing strategy decision making: How to divide up markets into meaningful customer groups (market segmentation)‚ choose which customer groups to serve (target marketing)‚ and created marketing offers that best serve targeted customers (positioning). A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. First Segmentation Example: 1 Sony 2 Instead of product managers‚ now managers
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Audience Analysis According to Engleberg and Daly (2005)‚ [a]udience analysis [is] the ability to understand and adapt to listeners‚ separates good speakers from great ones and is critical to improving your presentation. A thoughtful‚ deliberate analysis of the audience and their likely responses to your presentation can help you plan what to say and how to say it (p. 101).” Audience analysis is imperative to be able to relate to and understand your audience and their motives. Knowing your audience
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