Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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Media has changed the perspective of it’s audience of different cultures and political problems. Early movies and even books that portrayed cowboys and Indians‚ disguised the cowboy as a hero and the Indian as a savage‚ both were portrayed incorrectly by the media by what actually happened historically. Bringing this idea back to the present it is still seen but replace cowboys with the average American citizen or soldier and the Native American with an Arab or Muslim. “As paranoid‚ oversensitive
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Argument Analysis on Gay Marriage There are many controversies surrounding today’s world‚ such as abortion‚ animal testing‚ and social reform issues. It seems that no one can come to a common agreement on the legitimacy of these topics. Personal characteristics‚ such as upbringing‚ culture‚ religion and ethnicity‚ all play a role in determining one’s feelings on a given controversial issue. However‚ one of the most protested and discussed issues in current political debate is same-sex marriage. There
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The reason we study arguments is to analyze points of view and find out how the argument is trying to convince you to be on there side. When looking at arguments‚ the purpose is to get the reader to agree with what you are arguing. Some arguments will use different persuasive techniques like pathos‚ logos‚ and ethos. For example‚ my research paper was about convincing my reader to agree with me that free college education is what the U.S. needs. In my paper i would use logos which provides evidence
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Ballot 8 The central arguments of the debate were over how accountability‚ education‚ socioeconomic status‚ genetics‚ and fast-food played into the topic of if obesity is the personal responsibility of the individual. The argument of accountability was carried through out the debate. The proposition argued that it was self accountability led to personal responsibility in the aspect of consciously deciding on how much to eat‚ the choice of what‚ and where. This argument wasn’t necessarily dropped
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Actor Audience Relationship In my most honest opinion‚ I believe the ideal actor audience relationship is something that transcends the normal criteria for a performer/audience relationship. It can be a passive or active relationship‚ for both types fulfill their purpose-creating emotional stimuli- on some level. There is an unspoken‚ unseen connection between those in the seat and those in the stage. Both viewer and actor feed off each other‚ whether it is the subtle shedding of a tear from the
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being a presenter but may not know where to start. What seasoned speakers know is this - it ’s all about the audience‚ not you. How do you prepare efficiently while keeping your audience ’s needs in mind. (Gilman‚ S. 2012). You should know at least the size‚ age‚ and education and experience of your group before you prepare your talk. One way to do this is ask your host or simply ask the audience some questions before you start. Will you be talking to a group of five‚ 50‚ or 500? This may not impact
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Organizational Culture Analysis Danielle Stacey Business 610 Dr La Tonya Gale February 25‚ 2013 Each organization has a different culture. The culture can help shape how an organization functions and has the potential to set it apart from the competition. There are three levels to culture: observable artifacts‚ espoused values‚ and enacted values (Baack‚ 2012). Each level plays a different part within an organization. State Farm Insurance is the larges mutual property and casualty insurance
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1. Is primary audience external or internal? External. Jeff Clarke is an employee‚ which means any communication with him should be considered as within the company. 2. What are some key demographics about my audience‚ such as age‚ gender‚ family situation‚ etc.? For the employee‚ 3. How much does my audience know about the topic? Jeff is fully aware of the situation‚ topic‚ and problem that he is generating. As an assistant manager he will have known about the upcoming conference and that
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As a Greek‚ I attended last week’s debate to hear out my fellow citizens of Lesbos as they tried to convince the audience to either support the new regime of Pittacus (Team Apollo) or to reject his false message (Team Demeter). Pittacus recently declared himself champion of Lesbos and now holds absolute power on our Island. It has been a heated topic of concern lately among the people. Some believe his military experience and expertise will bring our Island glory‚ while others believe it’s on the
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