1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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| | Course: | BA PR | | | Student ID: | 02/00606/09259 | | | Lecturer: | MS VICORIA BBOSSA | | | Module: | AUDIENCE ANALYSIS AND MEDIA RESEARCH | | | Module Code: | PR 211 | | | Assignment Number: | 1 | | | Date Issued: | 20/02/2013 | | | Due Date: | 06/03/2013 | | | Assignment Brief: | Differentiate between Audience Analysis and Media Research with clear examples relating to the United Against Malaria campaign | | | | Guide to Students | |
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Running head: KNOWING YOUR AUDIENCE Knowing Your Audience Name BCOM/275 Teacher Knowing Your Audience On August 5‚ 2010‚ a small copper mine located in Chile suffered a cave-in which left 33 workers trapped underground. With workers being trapped 300 meters below ground with limited food‚ water‚ and oxygen‚ nobody knew for sure how long they would survive. After four days of being trapped‚ there was still no idea if any
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The three audiences I used for my research papers were a third grader‚ teenager‚ and employer. Although these different audiences vary‚ I altered the word choice‚ sentence structure‚ and tone throughout each audience. Third graders are used to less advanced words and sentences. Teenagers normally are able to understand complex ideas and sentence structure. An employer is accustomed to higher level thinking and larger scale vocabulary and complete sentences. A third grader is more accustomed to shorter
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Audience and Communication Release BCOM275 September 10‚ 2012 Audience and Communication Release Communicating with an audience is an everyday part of life through the use of verbal and nonverbal techniques. When‚ a sender is preparing a message it is essential they conduct an audience analysis and make any necessary adjustments to the message for the intended audience. The sender must identify the pertinent information that must be sent and relay it effectively to ensure their receivers
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Knowing Your Audience Paper and Communication Release Cristopher Silva BCOM275 May 14‚ 2012 Dr. Leslie Kille Knowing Your Audience Paper and Communication Release On the morning of August 6‚ 2012 the world woke up to the headlines of “Chile mine collapse leaves around 30 trapped” (Soto‚ 2010). By the time people read the articles‚ 33 miners had already spent close to 24 hours trapped in gold and copper mine 2‚300 feet under the Chilean dessert‚ and Chilean authorities were scrambling for
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When looking at communication; it can be determined that the biggest factor is to know the audience. Depending on who is receiving the message‚ the delivery of the message can be much different. Many factors within an audience can change the delivery of the message‚ or even the message itself. This paper‚ will take a look at two types of audiences in relation to an event that took place. It will look at the family aspect of the situation‚ and will look at the employees of the company involved.
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2. B Importance of my audience: Puts me in a better position to determine the substance that will appear in my essay. Knowing my audience also helps in determining the sort of language I will use in the paper. Moreover‚ knowing comes in handy‚ when deciding on how I ought to organize what I write‚ and what sort of supporting details needed for the reader to fully follow‚ and understand what I am writing. 3. GENDER IN SPORTS WRITING BY THE PRINT MEDIA: AN EXPLORATORY EXAMINATION OF WRITERS’ EXPERIENCES
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Knowing Your Audience Paper and Communication Release Laurie Tyler BCOM/275 June 16‚ 2014 Carol Sommers Knowing Your Audience Paper and Communication Release On August 5‚ 2010 thirty-three workers were trapped approximately 300 meters underground with limited food‚ water‚ and oxygen due to a Coppermine that collapsed in Chile. It was not known at first if there were any survivors. This story gathered audiences all over the world as media interest came to life when a rescue worker’s drill emerged
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Audience analysis is fundamental to the success of any message: to capture and hold an audience’s attention and to motivate readers and listeners‚ you must shape your message to meet the audience’s goals‚ interests‚ and needs. It is good to gear your message to your audience in order to solicit the feedback or outcome you are looking for. What about when your audience is diverse? How do you structure your communication in order to address the majority? How do you support your argument? Their
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