1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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Samantha West Ashton Hackler Marcie Arnold Brian Young Agricola and ABI-Inform Databases Why would anyone want to use the Agricola or ABI-Inform databases? Agricola is a database that provides information about all of the different forms of agriculture‚ whereas ABI-Inform provide information about businesses. The databases have both similarities and differences. Following will be a description of the databases‚ a compare/contrast table‚ and the instructions on how to use each database. AGRICOLA
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What Is a Medium? A large part of society and culture includes the transition of ideas and information between its members. This transition leads these members to formulate new ideas‚ traditions‚ practices‚ and beliefs‚ which result in the overall advancement and change of culture and society over time. This transition of information and ideas‚ responsible for bringing about change‚ occurs through a medium. In “The Medium is the Message‚” by Marshall McLuhan‚ McLuhan discusses the definition
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world that provoke conversation on controversial topics. Keith Haring‚ Francis Bacon and Barbara Kruger are a few examples of artists with a message. These artists have all created works that "evoke a sense of struggle ’against the system.’" Not all of these outspoken artists share the same vision‚ but they have fought their own personal battles to get their message out to the public. If Postmodernism raises low art to the level of high art‚ it also allows folks who control the media to cash in on subculture
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online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Craft a message for this image and its appeal to the public on behalf of Benetton. The message selected for revitalizing a social conscious campaign to address a world issue that Benetton wants to draw attention to is‚ adoption and racial tolerance. Benetton wants people to realize that many children
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the hearts of the people. And with his death‚ the people’s cry for democracy was only empowered to the point that everybody was swayed by his ill fate. Scores of students‚ teachers‚ and workers alike make use of his statement either to fight their rights‚ use it academically‚ and/or to give
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Creator and Creation For many years‚ philosophers and mystics have been questioning creators and their creations. All sorts of different cultures have myths‚ images‚ stories‚ and metaphors. In modern time‚ we look for scientists to answer our questions that we have. Science claims to know the story about the ultimate nature of matter‚ the origin of life‚ and the nature of consciousness. Most people say that God is everyone in this world’s creator. Does that mean that he should be responsible for
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Creation Stories Where do we come from? The creation of the world has for centuries been told through many different stories‚ in different languages‚ and from a variety of religions across the world. The founders of each religion developed every creation story‚ and as religions vary greatly in beliefs‚ so do their stories of how the world and mankind were created. Although many of these creation stories differ‚ they have a close mystical and spiritual bind that brings people together. Two particular
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Good Example of a Persuasive Email Message Garett Kamau‚ Gifts Marketing Director Enhancing Productivity Through Telecommuting Garett‚ Opens with discussion of a company problem and the telecommuting proposal. Since the announcement in last week’s meeting that we must identify ways to reduce the number of daily commuters‚ I’ve considered several possible options. I believe telecommuting could not only reduce my number of commutes but increase my productivity as well. Outlines duties
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Contract Creation and Management Simulation LAW/531 Span Systems entered into a six billion dollar bilateral contract with Citizen-Schwarz AG (C-S) to develop and implement their new banking software. (University of Phoenix‚ 2002) This paper will discuss an analysis of the issues presented in the Contract Creation and Management Stimulus. C-S personnel started to protect C-S personnel because of the quality of their work. It is possible
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