this lecture‚ you should be able to complete the following Performance Objectives 1. Know what a feasibility analysis is and when to create one. 2. Know what a business plan is and how to describe it. 3. Explain the various purposes of a business plan and the audience for each. 4. Understand the components of a business plan. 5. Be able to demonstrate proper development and formatting of a business plan. 2 Feasibility Analysis: Will My Idea Work? Feasibility Analysis-a study to assist
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POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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The Message of the Black Ball The Story “The Black Ball” written by Ralph Ellison is about a man named John‚ born around the civil war that goes through difficulties and challenges in his life him being an African American. In the story‚ it seems like it’s just a straight forward story but if you take a real close look at it you can see that there is a message within the story. Through Metaphors and allegories and other literary terms like characterization‚ you can see the negative of how
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history so it’s obviously popular with audiences. The key reason for this popularity is because the director has strategically chosen what to use in their target audience in terms of age‚ social class and gender. For age‚ Avatar attracts a wide range age probably between 18 – 34 males where they are more looking forward to the action when the Na’vi tried to defend their home tree against the humans. Technology might also play a role into hooking the audience where since it is a sci-fi movie they might
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Axia College Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. • What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience? |Audience-Focused Communication
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Mass Media Audience in Malaysia In the mass media perspective‚ have two types of audience which is the passive audience and the active audience. But sometimes‚ they maybe act both of these types. So‚ in discuss this both type of the audience‚ I have pick up the difference theory to explained how their style can give the powerful effects to mass media or by their attitudes make the mass media have the limited impact on them. Lots of theory that has been discussed on passive audience‚ and state
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Audience Psychology is Everything! Written By Pepper Jay & John Michael Ferrari Your Host Pepper Jay Published: Saturday‚ August 1st‚ 2009 Audience Psychology is EVERYTHING! As a singer‚ audiences can be your greatest allies. Audiences can also occasionally be the trial of your existence. It is essential that you establish basic audience psychology performance skills to better connect with your audience. With practiced skills‚ you and your audience will form a mutually beneficial relationship
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Case Study: Getting the Message Across 1. What’s the Problem at WBCA? To most people‚ giving amateur students the opportunity to work at a college campus radio station does not sound like much of a risk‚ but to the contrary‚ it is. Eagerness to learn and willingness to work is not all that is needed to run a business successfully. Ann Caldera is the program director at the college campus radio station WBCA. Ann doesn’t have a problem getting the students to do work at the station
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Summary [1] In the second chapter of his book‚ The Message in the Bottle: How Queer Man Is‚ How Queer Language Is‚ and What One Has to Do with the Other‚” Walker Percy argues that lack of independence as well as the presence of “symbolic complexes‚” or interpretations of an experience in the eyes of the public‚ deprives an individual of a truly full or “sovereign” experience. He argues that educational experience becomes spoiled by two primary concepts: the “packaging” of information (delivering
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Contract Creation and Manage Law 531 Contract Creation and Management After completion of the Contract Creation and Management simulation the following legal issues were noted. There were problems with this contract from the beginning because the specifics of the contract were ambiguous from the start. The companies involved developed a contractual relationship by evidence of an offer‚ acceptance of the offer and valid and legal consideration‚ which in this case is money for services rendered
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