Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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Analysis Evaluation Planning effective marketing strategies for a target audience An adidas case study Since it was established in Germany in 1949‚ by Adolf Dassler‚ adidas has been synonymous with the sporting industry. Today‚ adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. Adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic
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Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. * What are some audience characteristics you need to consider? * What communication channels would be appropriate and why? * What would you do to ensure your message is effective? * What are some considerations you must keep in mind given the diversity of the audience? Audience-Focused Communication | Audience | Audience Characteristics
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To what extent did SBH research the needs of its audience prior to developing a marketing strategy? SBH was not very efficient in the research of their target audience and their needs. The advert was targeted at the general public which has been proven to be rarely effective. Individual consumers fall into different categories‚ each with specific needs. In healthcare‚ marketers implement market segmentation to better understand the unique traits of healthcare customers and the healthcare delivery
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Bersche 1 Ethan Bersche Mr. Wright ENG4U April 26‚ 2015 Entertaining Through Connecting How William Shakespeare Targets the Audience in Hamlet All people love to be entertained. For someone to truly enjoy themself‚ their entertainment must be tailored to their desires. One of the most difficult parts of entertaining‚ is doing something that a large audience can relate to‚ and enjoy. During Elizabethan times‚ going to see the production of a play was one of the few‚ affordable ways to experience
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in position to grow and attract new business. The city’s site offers information that would appease its audience as well as provide necessary information for new or relocating businesses. An analysis of the site reveals there is room for improvement‚ but overall the Chamber’s site is well constructed. An analysis of the audience intended for the message’s receipt indicates the prospective audience are people looking for a beach community with low cost of living‚ retirees‚ military personnel‚ or businesses
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Actor Audience Relationship In my most honest opinion‚ I believe the ideal actor audience relationship is something that transcends the normal criteria for a performer/audience relationship. It can be a passive or active relationship‚ for both types fulfill their purpose-creating emotional stimuli- on some level. There is an unspoken‚ unseen connection between those in the seat and those in the stage. Both viewer and actor feed off each other‚ whether it is the subtle shedding of a tear from the
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1. Is primary audience external or internal? External. Jeff Clarke is an employee‚ which means any communication with him should be considered as within the company. 2. What are some key demographics about my audience‚ such as age‚ gender‚ family situation‚ etc.? For the employee‚ 3. How much does my audience know about the topic? Jeff is fully aware of the situation‚ topic‚ and problem that he is generating. As an assistant manager he will have known about the upcoming conference and that
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Running head: KNOWING YOUR AUDIENCE Knowing Your Audience Name BCOM/275 Teacher Knowing Your Audience On August 5‚ 2010‚ a small copper mine located in Chile suffered a cave-in which left 33 workers trapped underground. With workers being trapped 300 meters below ground with limited food‚ water‚ and oxygen‚ nobody knew for sure how long they would survive. After four days of being trapped‚ there was still no idea if any
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The video with Steve Jobs introducing the “First Ever iPod” was incredible. When viewing the video presentation the audience demographics as in age and socio-cultural background‚ I felt geared towards the age demographic and socio-cultural background that is known to be the Y generation overall; but markets the iPod to all ages and cultural backgrounds. The Y generation is any person that is born after the year 1983. [1] Generation Y was the first to grow up with computers in their homes and they
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