Explanation of what a marketing audit is: The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed‚ giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements‚ and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the whole marketing activity‚ and
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profession. In 1917 the first step to set a standard for the profession was put into action. The Federal Reserve Board and Federal Trade Commission requested that American Institute of Accountants produce a bulletin for a standardization of auditing procedures. A publication titled “Uniformed Accounting” was released shortly after as a first set of published standards. While it was still not required for companies to release a set of audited financial statements‚ those who were publically traded began
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Audit Case- Tommy O’Connell The audit case I chose was case #1‚ Tommy O’Connell- Audit Senior. O’Connell is a newly appointed senior auditor for a big 5 firm‚ and he was given the tough audit engagement for the Altamesa Manufacturing Company. Tommy figured this engagement would help him get in good with the partner that was in charge of the audit‚ Jack Morrison. The only problem was he was assigned Carl‚ who is a fresh-faced staff accountant who has been working at the company for less than three
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Strategic Audit Name Institution PART A: Advantages of a Strategic Audit A strategic audit measures the quantitative and qualitative aspects of the performance of a firm based on its past performance. This information will be important to the management in regard to the making of strategic business decisions (Victoria‚ 2010). Strategic auditing has many advantages. First‚ strategic auditing fosters quality decisions resulting from a conceptual understanding of
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Case 8.1: Laramie Wire Manufacturing: Using Analytical Procedures in Audit Planning 1. Perform analytical procedures to help you identify relatively risky areas that indicate the need for further attention during the audit‚ if any. 2. Focus specifically on each of the five management assertions (existence or occurrence‚ completeness‚ valuation or allocation‚ rights and obligations‚ and presentation and disclosure) for the inventory account. Link any risks you identified for this account
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marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an “internal and external” form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The “external” audit considers
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The Strategic Audit Many companies begin their operation in different ways. Some companies start with a lot of capital and become successful‚ while others start with very little capital and still find success. However‚ once profitability has been achieved‚ it can be very difficult to maintain in the long run. One tool many managers use in order to keep operations running smoothly is the strategic audit. A strategic audit is used to compare current operations with ideal operating conditions.
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Managerial Auditing Journal Emerald Article: Audit evidence: the US standards and landmark cases Rocco R. Vanasco‚ Clifford R. Skousen‚ Richard L. Jenson Article information: To cite this document: Rocco R. Vanasco‚ Clifford R. Skousen‚ Richard L. Jenson‚ (2001)‚"Audit evidence: the US standards and landmark cases"‚ Managerial Auditing Journal‚ Vol. 16 Iss: 4 pp. 207 - 214 Permanent link to this document: http://dx.doi.org/10.1108/02686900110389151 Downloaded on: 30-04-2012 References: This
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hopes to eventually be a partner. The management of Allnet Company invites Thorne to prepare a bid to audit Allnet’s financial statements. In discussing the audit fee‚ Allnet’s management suggests a fee range in which the amount depends on the reported profit of Allet. The higher its profit‚ the higher will be the audit fee paid to Thorne’s firms. Would you recommend that Thorne accept this audit fee arrangement? Why or why not? Describe some ethical considerations guiding your recommendations”
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ARTICLE 9 D. COMMISION ON AUDIT Section 2-4 Section 2 The commision on audit has a power ‚ authority and duty ;the concept of examination ‚ auditing and settlement of accounts. Power and Functions of the Commision 1.To examine ‚ audit ‚ and settle accounts. 2.To act as central accounting office of the government. 3.To define the scope of its audit and examination. 4.To promulgate accounting and auditing rules and regulations. 5.To submit an annual financial report and recommend measures. 6
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