Marketing Audit Starbucks Stores R. J. Yung Marketing Management March 13‚ 2006 Executive Summary Since its foundation in 1971‚ Starbucks has been working uncompromisingly to achieve the company objective of becoming the world’s leading coffee brand. Having gone through various stages of growing pain‚ today the Company is operating with over 10‚000 stores in 37 countries. Starbucks’ success was mostly a direct result of its aggressive expansion plan‚ that consequently turned the Starbucks
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Strategic Audit of a Corporation I. Current Situation A. Current Performance . How did the corporation perform the past year overall in terms of return on investment‚ market share‚ and profitability? B. Strategic Posture What are the corporation’s current mission‚ objectives‚ strategies‚ and policies? 1. Are they clearly stated or are they merely implied from performance? 2. Mission: What business(es) is the corporation in? Why? 3. Objectives: What are the corporate‚ business‚ and
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Managerial Auditing Journal Emerald Article: Audit evidence: the US standards and landmark cases Rocco R. Vanasco‚ Clifford R. Skousen‚ Richard L. Jenson Article information: To cite this document: Rocco R. Vanasco‚ Clifford R. Skousen‚ Richard L. Jenson‚ (2001)‚"Audit evidence: the US standards and landmark cases"‚ Managerial Auditing Journal‚ Vol. 16 Iss: 4 pp. 207 - 214 Permanent link to this document: http://dx.doi.org/10.1108/02686900110389151 Downloaded on: 30-04-2012 References: This
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Center for International Private Enterprise ECONOMICREFORM Feature Service® January 12‚ 2006 Business Ethics: The Essential Component of Corporate Governance John D. Sullivan‚ Ph.D. Executive Director‚ CIPE Aleksandr Shkolnikov‚ Program Officer‚ Global‚ CIPE Given financial scandals and the resulting new mandates on business‚ firms find themselves pressed to develop strong codes of ethics to guide the behavior of board members‚ managers‚ and employees. Although the concern with ethics has always
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when performing an audit. This responsibility is defined in International Standards on Auditing and enforced through legislation in national jurisdictions. This report identifies the factors that should be of consideration when deciding on the appropriate level of responsibility auditors’ should have to detect corporate fraud. There are various limitations inherent in audits that should be taken into account‚ as they hinder fraud detection which is why even though an audit may be performed properly
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We do not believe that the auditors from Friehling & Horowitz exercised due care and maintained professional skepticism throughout the audit. According to the AICPA website‚ “due professional care imposes a responsibility upon each professional within an independent auditor’s organization to observe the standards of field work and reporting” (AICPA). This is because the auditors should have been skeptical of Madoff’s bank account and Chase and should have looked into what that bank account was
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Beginning the Audit Report Peter Serunjoji ACC546 January 15‚ 2012 Arlette Peoples Beginning the Audit Report MEMORANDUM TO: Larry Lancaster‚ Chairman‚ President‚ and CEO of Apollo Shoes‚ Inc. FROM: Matrix Certified Public Accountants (MCPA) Inc.‚ DATE: January 15 2012 SUBJECT: Beginning the Audit Report (Engagement letter‚ Engagement checklist‚ Outline of timeframes and milestones of the audit) Dear Mr. Lancaster‚ This letter is to confirm the
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eventually drawn into Livent’s fraudulent schemes by its principal architects‚ including Maria Messina‚ the company’s chief financial officer (CFO). Messina‚ a former partner with Deloitte & Touche’s Canadian affiliate‚ had previously served as Livent’s audit engagement partner. The fraud unraveled following Livent’s takeover by an investment group led by Hollywood mogul Michael Ovitz. The new management team installed by Ovitz soon found that “massive‚ systematic irregularities” permeated the company’s
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PTL was not an organization registered with the SEC; the partner still has to follow the professional code of conduct that is integral to his profession and the public’s trust in it. 2. There are numerous procedures that an audit firm must perform before accepting an audit client: a. Firstly‚ review the reason why the company is looking for a new auditor or why it needs to start being audited. b. Review business structure of the client (look for red flags) c. Review client’s past history‚ including
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of financial statements misleading or useless the auditor can issue qualified opinion drawing attention to the scope limitation and the financial statements items that the auditor was unable to verify. o If inventory/cost sales is a pervasive component of the company’s financial performance‚ the auditor would have to give a denial of opinion. Scenario 3 o The auditor would need to assess the auditors qualifications‚ compliance with ethical requirements‚ quality control systems o If
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