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    Apple Inc Marketing Plan 1

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    AppApple inc. is located in Cupertino‚ CA ‚ and founded in 1976‚ it currently employs 34‚300 full and part time workers globally.   The current CEO for Apple inc. is Steve Jobs‚ and the COO is Timothy D. Cook.   Board members include William V. Campbell‚ Al Gore Jr‚ Andrea Jung‚ and Arthur D. Levinson.   Apple currently spends $1.3 billion in research and development‚ which is 3.6 percent of total revenues. Continuing innovation in a number of key products has been the key to the company’s success

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    Case Presentation Curled Metal Inc. (CMI) faced a pricing and channel marketing decision for metal pile cushions utilized during pile driving. CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However‚ CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or

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    Walmart Inc. Harvard Case

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    Case Synopses Walmart Stores‚ Inc. 09/12/13 Which strategic management concepts are useful in the analysis of this case? 1. SWOT Analysis Walmart’s internal strengths and weaknesses and environmental opportunities and threads are: Strengths Highly motivated and committed employees (Associates) Top management involved on daily operations (street managers) Latitude price setting (allows more profitability in different locations) Technology oriented (Satellite system and logistic

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    Audit and Auditing Process

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    The Auditing Process INTRODUCTION Auditing is defined by the American Accounting Association or AAA as “a systematic process of objectively obtaining and evaluating evidence regarding assertions about economic actions and events to ascertain the degree of correspondence between those assertions and established criteria and communicating the results to interested users” (cited in Turney et al p. 108). From that definition‚ it is evident that the auditing process consists of three elements: evidence

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    Case 1

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    Case 1: The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Q1. Review the case details Exhibit 5 “Survey Questionnaire and Response Distributions” and Exhibit 6 “Buckingham’s pricing matrix worksheet.” Complete filling in the pricing matrix worksheet for Exhibit 6 as taking the role of Larry Buckingham. The Table 1 illustrates Larry Buckingham’s price matrix. Table 1: Larry Buckingham’s price matrix Ticket

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    Case: America Online. Inc. 1. Prior to 1995‚ why was America Online (AOL) so successful in the commercial online industry relative to its competitors CompuServe and Prodigy? • AOL was able to gain more market share because of rapid advertisement expansion • The company agressively marketed its online service using both independent marketing efforts‚ such as direct mail packets with AOL software disks; television and print advertising; co-marketing efforts with computer magazine publishers‚ also

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    Case Study: Wawa Inc.

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    Wawa‚ Inc.‚ a privately held company‚ began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century‚ owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa‚ Pa‚ in 1902. The milk business was a huge success‚ due to its quality‚ cleanliness and “certified” process. As home delivery of milk declined in the early 1960s‚ Grahame Wood‚ George’s grandson‚ opened the first Wawa Food Market in 1964 as an outlet for dairy products. Now

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    CHAPTER ONE: INTRODUCTION 1.1. BACKGROUND OF THE STUDY Auditing refers to the process of checking and analyzing of financial statements to prove that they give true and fair view of the company and to ensure that they were prepared according to the accounting standards and finally producing a report after their opinion. Internal audit is professional activity involved in helping organizations to achieve their objectives. And the goals using systematic methodology for analyzing business processes

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    Giordano Case Holdings Inc

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    Using the SPADE method‚ analyze Giordano Holdings Limited‚ Inc. Case SITUATION Jimmy Lai was born into poverty in Guandong‚ China. He was exposed to many western retail businesses that encouraged him to join the retail market himself. He thought of using a pizza parlor name to open his clothing chain. Lai founded Giordano in Hong kong in 1981. Giordano’s success is measured by the company’s relentless focus on its five corporate business values of quality‚ knowledge‚ innovation‚ simplicity

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    Caterpillar Inc.--Early 1990s The assessment of opportunities and threats is the foundation upon which planners develop strategies. The Caterpillar case illustrates some of the problems associated with the identification of opportunities and threats‚ especially in a situation where previous successes are notable. Attempting to pattern long-term growth on the basis of previously valid assumptions is one of the classic dilemmas facing the strategic planner whether in consumer or organizational markets

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