Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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article discusses the Apple’s new iPhone‚ iPhone X‚ which is priced at whopping $1000 approximately. The new phone has a plethora of technological changes when compared to its predecessor. It is for the first time a smartphone has been priced at more $1000. Even though it was thought that such a high price tag would reduce the demand for the new iPhone‚ that doesn’t look like the case. This is the first time Apple had made radical changes since the introduction of iPhone 10 years back. Analysis of article:
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Best Cases for iPhone 7/7 Plus 1. Tech21 Evo Elite case ($50) Offering a perfect fit and providing generous openings for uninterrupted access to all of iPhone 7 Plus’ features‚ the Tech21 Evo Elite has a comfortable yet sophisticated feel to it. What makes it stand out‚ though‚ is its special shock-absorbing material (FlexShock™) that’s designed into its less bulky frame. In fact‚ your iPhone 7 Plus can withstand a 2-meter drop with it. It has a clear back panel to show off your iPhone’s sexy jet
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The core product The product Samowar intends to provide is basically the Russian food. The food will be freshly made to order with guaranteed authenticity. Customer’s needs will be more than satisfied as they will come to Samowar seeking a meal for their hunger. It will certainly meet their natural need for food whilst going above and beyond for taste. To ensure the taste is up to standards‚ Taikow will be working in the kitchen himself along with a very experience team of hand-picked kitchen staff
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The application of Augmented reality has been felt in our daily lives. First used for military‚ industrial‚ and medical applications‚ by 2012 its use expanded into entertainment and other commercial industries. By 2016‚ powerful mobile devices allowed AR to become a useful learning aid even in primary schools. It has the means to immerse our perspective of reality into one that does not exist for our benefit. However‚ with all things that benefit us it can also be exploited as shown in Black Mirror’s
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big waves from Samsung and Nokia. Unfortunately‚ all Apple’s new products make people miss Steve’s enthusiasm. One of those false blockbuster new items is the iPhone 5‚ which was released last month. For Apple fans‚ the iPhone 5 is simply frustrating. Apple’s loyal customers have been disappointed by the new iPhone 5 because of its decreased applications‚ appearance and abilities. To begin with‚ the applications in the new iPhone 5 are full of errors particularly appstore‚ iTunes and map. Firstly
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Product Strategy According to the smartphone market nowadays the level of competitiveness is very intense. Those major brands in the market such as iPhone and Samsung are trying to make their product outstand from other competitors. Therefore‚ in order for our business to gain some market share of this market‚ we apply for a product-differentiation strategy. Product-differentiation strategy makes Exoquip to put a good distance between our product and other existing competitor’s product. First
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adapt its product strategies to control the next generation of their consumer target market segments‚ while strengthening their enterprise markets? Case Findings a) Facts Research in Motion (RIM) pioneered the development of the smartphone market in 1998 with the BlackBerry‚ positioned in government and enterprise target markets. Recognized as the ‘all-in-one’ portable wireless communication device‚ BlackBerry has gained a competitive edge with its wide portfolio of smartphone products: BlackBerry
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Section (a) I will be analysing an electric toothbrush. The design aspects I will be focusing on are; Function Performance Market Aesthetics Ergonomics Economics Function Primary functions of a toothbrush are- to wash teeth clean better/easier than an ordinary toothbrush. Secondary functions are- Timer so it’s easy to estimate the right time of washing teeth. Battery indication so you know when to charge it before it dies‚ Changeable ends so more people can use the same toothbrush
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