Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33‚500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors
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expect customers to want to treat you like crap. There is a stereotype about fast food workers that they’re all either pimply teenagers or stupid high school drop-outs who are empty inside and apparently have no feelings. If you look around at questions and answers in this category‚ you will get a glimpse of how some people feel about fast food workers. Because of these stereotypes‚ you will get treated like crap. Fast food companies require their workers to be friendly to customers no matter how the
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FOOD CHAINS and FOOD WEBS There are two types of feeding relationships: autotrophic and heterotrophic. Autotrophic organisms make their own food by the process of photosynthesis e.g. plants. Heterotrophic organisms cannot make their own food (i.e. cannot carry out photosynthesis)‚ therefore must eat other organisms to get their nutrients e.g. animals. A food chain is the feeding relationship among organisms or the series of living organisms that eat each other. A food chain shows the transfer
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Fast Food Nation by Eric Schlosser Tutorial: “What’s in the meat” – Meat and potatoes Overview: A look into how the meat is prepared. What is in the meat that we don’t know about but still consume. How consumers love it because it’s cheap‚ quick and easy. Processing of meat‚ errors associated with the process of beef and chicken. Image Analysis: An effective image employs specific techniques to relay its purpose. This image of 6 year old Alex Donley uses the following techniques to influence
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you go around to most people and ask for their opinion of fast food work‚ most will tell you that it isn’t a real job. The general idea is that fast food jobs are meant for teenagers looking for spending money. Sometimes this is true‚ but after reading “Next Time Someone Says Fast Food Isn’t A Real Job‚ Remember This.” by Emily Cohn‚ I quickly realized that is frequently not the case. I chose this article because I have worked in the fast food industry for over a year and seen a variety of age groups
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Value Chain Analysis Value chain analysis is a method to review all the activities in an organization that contribute to maximizing competitive advantage and customer delight while identifying non value added waste and costs in the value chain process (Walter & Rainbrid‚ 2007). The purpose of this paper is to analyze Amazon’s value chain. Amazon’s mission statement reads as “our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything
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| In the last 3 or 4 years‚ many schools in the UAE started selling junk food and fast food to the students. Junk food and fast food is known for causing obesity among people all around the world. As Dubai Health Authority (DHA) public relation agency we will try to raise awareness about the harmful effects of junk food and fast food on people especially the students who still in schools‚ and why junk food and fast food should should be banned in schools across the UAE. Dubai Health Authority
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Science‚ LtdOxford‚ UKFSTFood Service Technology1471-5732Blackwell Publishing Ltd‚ 20055••2334Original ArticleCulture and performanceT. Øgaard‚ S. Larsen & E. Marnburg Peer review Organizational culture and performance – evidence from the fast food restaurant industry Torvald Øgaard‚* Svein Larsen*† and Einar Marnburg* *The Norwegian School of Hotel Management‚ Stavanger University‚ Stavanger‚ Norway; †Department of Psychosocial Science‚ University of Bergen‚ Bergen‚ Norway Abstract Correspondence:
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Pro-forma A Value of the product/service for the customer 1. Name of Company: Starbucks Coffee Company Starbucks was firstly opened by three partners at Seattle on March 30‚ 1971. At the beginning‚ it was only a small store selling freshly roasted whole bean coffee. But now‚ by the tremendous effort from the chairman‚ Howard Schultz and every partner (employee) of Starbucks‚ it is an international company having more than 16‚000 stores around over 50 countries over the world. They take great
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