frozen French fries. Today Simplot’s Company is one of the three leading competing distributors. “French Fries‚” their unique taste does not stem from the type of potato that McDonalds buy‚ but by the technology that processes them‚ as well as‚ the restaurant equipment that fries them. The taste is determined by the cooking oil‚ which consists of‚ 7% cottonseed oil and 93%‚ Beef Tallow which contains more saturated beef fat per ounce than a McDonald’s hamburger. In 1990 McDonalds was ordered to switch
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Introduction The notion of the ‘value chain’ was first created by Michael Porter. The concept of having a value chain in any business is for it to develop a sustainable competitive advantage in the industry that it operates in. All organizations entail various activities that link together to create the value of the company‚ and together these activities form the organisation’s value chain. The Value chain of any industry always begins with the production of raw materials and ends when the final
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In Fast Food Nation‚ Eric Schlosser is attempting to revolutionize how Americans eat by exposing the flaws of the fast food industry. He writes about how the commercialized industry of fast food has changed how Americans live. Throughout the novel Schlosser emphasizes the point that the fast food industry is a corrupting force that impacts nearly every aspect in America such as people’s health‚ the economy and society. The novel starts off by giving background on the history of fast food chains and
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Throughout Fast Food Nation‚ there are many topics and issues discussed that bring the reader to question one’s self and their eating habits. While reading through‚ I had a burning question that seemed like a reasonable thing to wonder. How was fast food evolved or changed since it’s upbringing? With a little research and some strategic digging‚ I was able to find some information that would lead me to a satisfying answer. With the start up of McDonalds in the late 1940’s‚ fast food was a new and
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The Brand Value Chain A value chain is the whole series of activities that create and build value at every step Definition: A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book ’Competitive Advantage’. Description: The significance of the value chain: The value chain concept separates useful activities
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Fast Food Nation The first half of the book Fast Food Nation written by Eric Schlosser expresses the profound outcomes of fast food in America starting from its creation to today. Some of these examples include: more employment opportunities for teenagers‚ the creation of successful franchise owners‚ and a new revolutionary way to buy food. Schlosser talks about the major effect that fast food companies have made in the life of teenagers. According to Schlosser‚ “Teenagers have long provided the
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VALUE CHAIN MANAGEMENT AND THE CONSUMER PRODUCTS INDUSTRY CHAPTER 1 INTRODUCTION Background Value chain management applies to business-to-business commerce‚ but in today’s modern day market places‚ it is seen that consumers are not taken into consideration under three circumstances: when manufacturing a product‚ the service experienced at a retail store‚ or what values a consumer relates the product towards‚ and guarantee a return purchase. The business-to-business value chain management
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Introduction Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Influential work by Michael Porter suggested that the activities of a business could be grouped under two headings: (1) Primary Activities - those that are directly concerned with creating and delivering a product (e.g. component assembly); and (2) Support Activities‚ which whilst they are not directly involved in production
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Caesars in Jackson Heights‚ Queens NY. First let’s look at the fast food industry as a whole. History of the industry The concept of fast food is inspired by ancient Rome‚ in which bread and wine were sold in street-side stalls. In early 20th century In the United States‚ fast food history is associated with the introduction of drive-in restaurants. Since then‚ US industry of fast food has come a long way to become the largest fast food industry in the world. One of the pioneers of this field is
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VALUE CHAIN ANALYSIS Value Chain Analysis describes the activities that takes place within and around a business and relates it to the competitive strength of the business. According to Michael Porter who introduced the value chain analysis concept suggested that the activities which an organization carries out adds value to the services and products which it produces. In order for a business to gain competitive advantage‚ their activities should be directed at its optimal level efficiently so
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