Augustine Medical – case brief Background and Problem Definition: Augustine Medical‚ Inc develop and market products for hospital operating rooms and postoperative recovery rooms. The first two products are patient warming system to treat post operative hypothermia patients and another one is tracheal intubation guide which can be used in operating room. Their main issue is to determine the price to hospitals for heater/blower units and he plastic blankets. Market and industry analysis: There
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Introduction ( Background and Situation) Augustine Medical‚ Inc. was founded by Dr. Scott Augustine‚ an anesthesiologist from Minnesota‚ in 1987. The company was created to develop and market products for hospital operating rooms and postoperative recovery rooms. The company provides innovative solutions to combat postoperative conditions such as hypothermia. Medical research indicates that 60 to 80 percent of all postoperative recovery room patients are clinically hypothermic. Hypothermia is
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AUGUSTINE MEDICAL‚ INC. The Bair Hugger Patient Warming System Winston Rivero MK 4900 Prof. H. Barksdale October 16th‚ 2012 Industry Analysis: • Many competitive technologies are available for the prevention and treatment of postoperative hypothermia. The fall into the two categories: o Surface Warming ▪ Warmed hospital blankets ▪ Water-circulating blankets ▪ Air-circulating blankets and mattresses
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heater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical‚ Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many substitutes available for hospitals to treat and prevent hypothermia. However‚ there are many disadvantages to the variety of other devices which virtually treat the same condition. Augustine Medical believes that their product is superior to their competitors’ products. S.W
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Augustine Medical‚ Inc. Augustine Medical‚ Inc. is a Minnesota corporation that develops and markets products for hospital operating rooms and postoperative recovery rooms. Company executives are now finalizing the marketing program a patient warming system‚ which is designed to treat postoperative hypothermia in the recovery room‚ called Bair Hugger Patient Warming System. It is specially designed to maintain body temperatures of patients recovering from surgery. The product consists of a heater/blower
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are lower‚ this variance is known as favourable. If sales are lower or costs are higher than expected‚ this variance is known as adverse. Firms spend money making their products. These are called costs. There are two types of costs involved in breakeven‚ these are variable costs and fixed costs. Variable costs are costs that change according to output. These costs change directly according to how many products are made. Fixed costs are costs that do not change‚ regardless of the number of goods
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equals the fixed cost. Breakeven analysis provides data for • profit planning • policy formulating and •decision making Break-even analysis may be based on: •historical data‚ •past operations‚ or •future sales and costs‚ Depending on management’s need and desire. •The break even analyses technique is used in various business decision making areas‚ as this help in knowing the minimum desired level to be achieved to avoid loss situation. •The Breakeven analysis is mostly used at
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A breakeven analysis is used to determine how much sales your business needs to start making a profit. Every business wants and needs to make a profit but the only way you can determine if your product or service is profitable is by conducting a break-even analysis. This is a tool used by companies to understand how many products they have to sell in order for the company to break even. However‚ for you to understand how to come up with the breakeven analysis‚ you first need to understand the process
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• The breakeven analysis using the margin of safety is an invaluable tool to assess the impact of the risk of a change in revenue or costs. It is particularly useful for reviewing financial forecasts and business plans. This is illustrated as follows – Forecast 1 Forecast 2 Forecast 3 A Sales volume in units 20000 25000 25000 B Selling price per unit $100 $100 $100 C Forecast revenue A x C $2000000 $2500000 $2500000 D Variable cost per unit @$60 E Variable costs A x D $ 1200000 $1500000 $1500000
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AUGUSTINE Augustine was born November 13‚ A.D. 354‚ in Tagaste (it is call today Souk Ahras‚ Algeria); and died seventy six years later in Hippo Regius (pp.1) Augustine was raise up in a family with both parents his father (Patricius) who was a nonbeliever until later in life and Augustine mother (Monica) a child of God. Augustine was taught at a young age about our Lord and Savior Jesus Christ by his mother; Augustine like any other young teenager did not like school but at the same time had
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