Augustine Medical‚ Inc. Augustine Medical‚ Inc. is a Minnesota corporation that develops and markets products for hospital operating rooms and postoperative recovery rooms. Company executives are now finalizing the marketing program a patient warming system‚ which is designed to treat postoperative hypothermia in the recovery room‚ called Bair Hugger Patient Warming System. It is specially designed to maintain body temperatures of patients recovering from surgery. The product consists of a heater/blower
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Introduction ( Background and Situation) Augustine Medical‚ Inc. was founded by Dr. Scott Augustine‚ an anesthesiologist from Minnesota‚ in 1987. The company was created to develop and market products for hospital operating rooms and postoperative recovery rooms. The company provides innovative solutions to combat postoperative conditions such as hypothermia. Medical research indicates that 60 to 80 percent of all postoperative recovery room patients are clinically hypothermic. Hypothermia is
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heater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical‚ Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many substitutes available for hospitals to treat and prevent hypothermia. However‚ there are many disadvantages to the variety of other devices which virtually treat the same condition. Augustine Medical believes that their product is superior to their competitors’ products. S.W
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AUGUSTINE MEDICAL‚ INC. The Bair Hugger Patient Warming System Winston Rivero MK 4900 Prof. H. Barksdale October 16th‚ 2012 Industry Analysis: • Many competitive technologies are available for the prevention and treatment of postoperative hypothermia. The fall into the two categories: o Surface Warming ▪ Warmed hospital blankets ▪ Water-circulating blankets ▪ Air-circulating blankets and mattresses
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Augustine Medical – case brief Background and Problem Definition: Augustine Medical‚ Inc develop and market products for hospital operating rooms and postoperative recovery rooms. The first two products are patient warming system to treat post operative hypothermia patients and another one is tracheal intubation guide which can be used in operating room. Their main issue is to determine the price to hospitals for heater/blower units and he plastic blankets. Market and industry analysis: There
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Case Study ICU Medical Inc. Introduction In todays rapidly changing economy it is often difficult for company’s to get ahead. Most company’s now have stepped back to figure out how they can become more profitable and efficient in their daily jobs. One of these companies that have attempted this is ICU Medical Incorporated. In this paper I will explain how teams are helping ICU Medical grow its business and how important trust is with the functioning
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As an Operations and Supply Chain Manager for the ACME “Medical Device Manufacturing Company‚ LLC‚” who main goal is to provide new state of the art medical devices for hospitals. Some of the objectives and goals that are needed to be accomplished to meet these demands by our customers “Superior Medical Devices‚ Inc‚ (SMD)” is to be able to subcontract a reliable suppliers‚ complete production engineering process at a timely manner‚ verification of product quality assurance‚ and planning both materials
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National Medical Enterprises‚ Inc. (NME) was established by Richard K Eamer in the 1960’s‚ due the implementation of Medicare and Medicaid programs. Eamer was not a hands-on manager‚ but had very high expectations of the hospitals and created goals that he expected to be meet. Throughout the duration of the NME we learned about many of unethical decisions made by Eamer and his executives. The ethical culture of NME was focused on doing what ever it took to reach financial goals created by Eamer
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Medical Equipment INC Q1) No‚ Grover thought that he has a good understanding for the culture because he was raised in Saudi Arabia‚ but the reality is he grew in an expatriate compound with limited contact with the Saudi people or the Saudi culture. He went to an Indian school and then went to take his college degree in the USA. His internships gave him the opportunity to work in France and the United States. The internships prepared him to work in the field but Saudi business concept is foreign
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Case Study Jerry Dr. Williams ’s office assistant is responsible for answering the phone while the receptionist is away from the desk for lunch. Jerry is the only employee in the office when he receives a call from a patient requesting a prescription for Valium be called into his pharmacy immediately‚ given that he will be heading to the airport in the next 30 minutes. The patient explains that Dr. Williams is a personal friend and provides Valium prior to his flight. The health care ethical
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