Augustine Medical Inc. – The Bair Hugger Patient Warming System 1. What company/organization is the subject of the problem? Augustine Medical Inc. – The Bair Hugger Patient Warming System 2. What is the problem? – Identify the strategic aspect of a marketing situation. Augustine Medical needs to figure out how to price the two components of the Bair Hugger Patient Warming System (the heating unit and blanket) and how to place their product against competitors. 3. What is the significance
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Situation) Augustine Medical‚ Inc. was founded by Dr. Scott Augustine‚ an anesthesiologist from Minnesota‚ in 1987. The company was created to develop and market products for hospital operating rooms and postoperative recovery rooms. The company provides innovative solutions to combat postoperative conditions such as hypothermia. Medical research indicates that 60 to 80 percent of all postoperative recovery room patients are clinically hypothermic. Hypothermia is caused by a patient ’s exposure
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You probably have not heard about the Stockert 3T surgical medical device unless your doctor has recommended that you get an artifical heart valve or open heart surgery. However‚ this device has recently been placed on medical devices that do a lot more harm than good. People are filing a lawsuit against the Stockert surgical medical device’s manufacturer‚ LiveNova. They have stated that LiveNova knew about the risks of this device‚ but they failed to inform people of the risks. This is a story
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Augustine Medical‚ Inc. Augustine Medical‚ Inc. is a Minnesota corporation that develops and markets products for hospital operating rooms and postoperative recovery rooms. Company executives are now finalizing the marketing program a patient warming system‚ which is designed to treat postoperative hypothermia in the recovery room‚ called Bair Hugger Patient Warming System. It is specially designed to maintain body temperatures of patients recovering from surgery. The product consists of a heater/blower
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AUGUSTINE MEDICAL‚ INC. The Bair Hugger Patient Warming System Winston Rivero MK 4900 Prof. H. Barksdale October 16th‚ 2012 Industry Analysis: • Many competitive technologies are available for the prevention and treatment of postoperative hypothermia. The fall into the two categories: o Surface Warming ▪ Warmed hospital blankets ▪ Water-circulating blankets ▪ Air-circulating blankets and mattresses
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Introduction The Bair Hugger Patient Warming System is marketed to hospitals in the United States. It is a device that has been designed specifically to treat hypothermia which many patients suffer from after operations. The Warming system is composed of two elements; there is a heater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical‚ Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many
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Augustine Medical – case brief Background and Problem Definition: Augustine Medical‚ Inc develop and market products for hospital operating rooms and postoperative recovery rooms. The first two products are patient warming system to treat post operative hypothermia patients and another one is tracheal intubation guide which can be used in operating room. Their main issue is to determine the price to hospitals for heater/blower units and he plastic blankets. Market and industry analysis: There
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have a common remedy. However‚ the Treehuggers conducted a survey and thus found the common thread to tackling these issues: onesided‚ recycled paper notebooks. What we do: (Objectives) Capitalizing on the abundance of waste paper ‚ the team creates a system to collect used paper from shops‚ offices‚ schools and colleges to ensure this material would be recycled and transformed into its second purpose. Then hearing impaired women‚ recovering drug addicts and victims of trafficking who struggle
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Medical Equipment INC Q1) No‚ Grover thought that he has a good understanding for the culture because he was raised in Saudi Arabia‚ but the reality is he grew in an expatriate compound with limited contact with the Saudi people or the Saudi culture. He went to an Indian school and then went to take his college degree in the USA. His internships gave him the opportunity to work in France and the United States. The internships prepared him to work in the field but Saudi business concept is foreign
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Medical Paternalism or Patient Autonomy Elizabeth Russell D’ Youville College PHI: 312 Bioethics Julie Kirsch October 29‚ 2014 A common and controversial issue facing many medical professionals is medical paternalism versus patient autonomy. At the heart of every practitioner/patient relationship is trust‚ and the duty to uphold the patient’s best interest both ethically and privately. These foundations seem basic on the surface‚ but underneath lies a much more complex issue. Medical paternalism
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