also included monthly newsletters‚ a telephone hotline service for advice‚ brief regular field visits and additional training. Moving on to next slide‚ we can focus on the credible‚ reputable brand and strong marketing support offered by APM. Aussie Pooch Mobile is a recognized and respected brand name‚ it creates confidence. APM is a member of Franchise Council of Australia and complies with Federal Franchising Code of Conduct‚ the code require that potential franchisees are given full disclosure about
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This report is meant for the vice president of marketing at Aussie Pooch Mobile. The report is meant to help Aussie Pooch Mobile identify the best marketing strategy to use in order for it to be among the best dog washing company and also help it stay profitable and ahead of its competitors. Identifying the areas the company can tap into‚ that is the external opportunities‚ the competitors that are likely to pose a threat to Aussie Pooch Mobile and diminish its revenue base‚ will do this. The report
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Aussie Pooch Mobile CHRISTOPHER LOVELOCK AND LORELLE FRAZER After creating a mobile service that washes dogs outside their owners’ homes‚ a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchises in many parts of Australia‚ as well as a few in other countries. She and her management team are debating how best to plan future expansion. Elaine and Paul Beal drew up in their 4 X 4 outside 22 Ferndale Avenue‚ towing a bright blue trailer with red and
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Caso 6: Aussie Pooch Mobile. I Parte: Esquema Básico 1. Hechos relevantes o importantes. Aussie Pooch Mobile (APM) había sido fundada en 1991 por Christine Taylor. APM está ubicada en Burpengary‚ Queensland al norte de Brisbane‚ Australia. A los 16 años Chris dejó la escuela e inició su propio negocio de aseo de perros con una bañera en la cochera familiar. Tiempo después‚ Taylor compra su propio automóvil y decidió llevar el servicio a los clientes. Aussie Pooch Mobile se especializaba en llevar
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Aussie Pooch Mobile Executive Summary Aussie Pooch Mobile was founded is a continuously growing company since the foundation in 1991. Dog washing with the accessory value added services lift Aussie up to be a dominant company on the market. The introduction of the franchise system increased profitability quickly and the company continued to follow the successful franchise strategy. Aussie Pooch Mobile was considering being a more international company and expands internationally. Different
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Case 9 Aussie Pooch Mobile 1. How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? Christine turned her childhood job into an international franchise by having a few strengths to set her apart from others‚ one she had a brand and concept that had a few competitors at the time. Also she was able to understand what the customer wanted because of her early exposure to customer service skills. Plus she was
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The Problem with Mobile Phones There are over 35‚000 mobile phone masts. A mobile phone mast is a cellular telephone site where antennae and electronic communications equipment are placed‚ to create a cell in a cellular network (a wireless network). Some campaigners argue that we should use telephones instead of mobiles‚ because there is evidence to support that the radiation from the phone masts which mobile phones use is dangerous. The first article’s heading is ‘Radiation emissions from mobile
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Around the world‚ people are raised not to stereotype others. However‚ they often define their own cultural identity by stereotyping themselves. Not only do the stereotypes provide the model that individuals seek to match‚ they also provide a sense of commonality that makes people feel that they are part of a community. For example‚ the Chinese have been described as: “Peaceful‚ hardworking and easily content. They respect elders‚ love children and are patient with their fellows. Chinese in general
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Aussie stereotypes Australia and Australians collect many different stereotypes from around the world good and bad. From the completely outrageous and silly that are a bad look for our country. To the good and what we strive for as a country. We have to ask the questions why do we get these stereotypes? How do they affect or national identity? However first we have to look at what are they and how did we get them. Australians have plenty of stereotypes from the riding kangaroos and drinking beer
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traditional ties. As culture ‘is not an external passive influence on the families but families themselves serve as the primary agent for transferring these cultural values to their members ‘ (Chadda and Deb) . The implications based of the African Aussie Dads are that multicultural families try to adapt their family life to fit Australian circumstances but at the same time maintaining various traditional customs and beliefs‚in which minorities such a subcultures
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