MOBILE MARKETING Dr. Vijaya Baskaran Abstract This paper attempts to understand the underlying concepts of Mobile Marketing‚ which is defined as‚ “the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.” Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness.Also tries to estimate the significant opportunities for growth
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mobile phone (also known as a cellular phone‚ cell phone‚ and a hand phone) is a phone that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support a wide variety
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The topic of mobile computing is quite interesting for every modern well-educated person who follows new tendencies in technique and science. Computers develop so fast today‚ that soon they will be more powerful‚ smal First of all one should pay attention to the history of the problem‚ observe the development of the techniques‚ illustrate its functions‚ safety and importance for the humanity. A good research paper ler and cheaper. Mobile computing has emerged as one of the key new paradigms in
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which allows for many options for buyers. Barriers to Entry Weak o There is nothing that will prevent Virgin from competing to an untapped market. Threat of Substitutes Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. Degree of Rivalry Strong o Competitors have brand recognition in the US and have the majority of the market share
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Project Proposal A study of how to promote the use of mobile payment This example is for discussion‚ not used as a model of good report Table of Contents 1 Title 1 2 Aim 1 3 Objectives 1 4 Background 2 5 Critical review of relevant literature 3 5.1. Basic Mobile Payment Types 3 5.1.1. Mobile Fees Account Payment 3 5.1.2. Bank Card Mobile Payment 3 5.1.3. Token based Mobile Payment 4 5.2. Mobile payment choice 5 5.3. Factors that influence mobile payment 5 5.3.1.
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CASE STUDY TOPICS You can use one of the Case Study Templates (see folder) to complete your work. Or use one of the suggestions below. A. Would human cloning be of benefit to our species? You need to consider at least these points: How cell division occurs naturally The role of DNA in cell division How cloning occurs naturally in simple organisms How animal cells can be cloned How a whole organism is cloned (Dolly the sheep ...) How cloning has so far been used on animals How stem cells may be
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called the IBM Simon and sold it in 190 US cities in 15 states with a price tag of $899. The new technology has since then changed mobile phone industry since it release‚ other rival companies has come up with new smart phones either as joint venture or by producing it themselves. The Operating Platforms This are the software’s that has evolutionalise the mobile indu
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Siddhartha * * FOREWORD The following is the report developed by Abhishek Shukla‚ Harsh Saini‚ Jai Sisodia‚ Jitatma Chahar‚ and Komal Siddhartha as part of our research project looking into issues surrounding three areas namely: a) A small mobile van restaurant in Koregaon Park b) Being a corporate soft-skills consultant (effective communications‚ interpersonal skills development‚ etc.) c) Using her own property to create a children’s camp and a corporate outbound training camp. The objective
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1 Fuad Husein‚ Andreas Gausrab‚ Elie Bensaci - University of Ottawa’s Executive MBA - January 2002 1 Mobile Commerce A Business Model for Success •Thank you for taking time to hear our presentation today •This project is a team effort by Elie Bensaci‚ Fuad Husein and Andreas Gausrab. Elie is a U of O student in the international MBA program. His contribution to the project is integrated into this presentation. Elie resides in Paris France so for obvious geographic reasons he will not be
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2013)‚ PP 48-50 www.iosrjournals.org Mobile Phone Based Attendance System Shraddha S. Chawhan1‚ Mangesh P. Girhale2‚ Gunjan Mankar3 1‚2 Student of Dept. of Computer Science & Engg/ Dr.Babasaheb Ambedkar College of Engg & Research‚ Nagpur. Abstract: In this paper we are emphasizing on developing this project that will help the lecturers to take attendance easily‚ securely and is less error prone. For this‚ we are implementing software “Mobile Phone Based Attendance System (MPBAS)” based
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