AUSSIEBUM 1.0 Introduction AussieBum is an Australian men’s swimwear company designed by Sean Ashby‚ a keen surfer and swimmer himself who was in search of a good pair of men’s swimmers made from nylon which is what he grew up with. It is a fashion and lifestyle brand in demand for many reasons. The brand has managed to branch out to many international countries while still maintaining its iconic Australian culture in every way. This is achieved through the visuals of Australia’s beautiful
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product range to include leisurewear‚ swimwear and sportswear. The present director of AussieBum Sean Ashby “believed he could make more traditional bathers”. Despite the criticism off retailers and department stores Ashby proceeded with his idea and was determined to try his exclusive approach. AussieBum is now a global success earning over $10 million a year‚ with 150 different products available. AussieBum has been significantly impacted by globalisation. Globalisation is the “process by which
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Semester Two Exam Wade Meaney 836037X AussieBum Reflection AussieBum is an Australian male underwear and swimwear brand. The company is based in Sydney’s inner-west and has become one of Australia’s most sought after brands. Originally just a hobby for company founder Sean Ashby‚ AussieBum started in the corner of his living room. As time progressed and his brand became popular‚ operations moved out of his living room and expanded into a company
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identifies what has and has not been conversed (Hippel 1986‚ p. 793). This method of customer feedback‚ crucially relies on the analyst’s ability to accurately infer useful information which may then translate into a new product concept. Specifically‚ AussieBum offers customers the opportunity to leave suggestions or compliments about their products in which the business takes very seriously and then utlises the information to generate product ideas. The manipulation of lead edge users is yet‚ another
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------------------------------------------------- BUSINESS REPORT EXPLAIN HOW INTERNAL AND EXTERNAL INFLUENCES MAY IMPACT ON BUSINESS OPORTUNITIES IN NSW. ------------------------------------------------- BUSINESS REPORT EXPLAIN HOW INTERNAL AND EXTERNAL INFLUENCES MAY IMPACT ON BUSINESS OPORTUNITIES IN NSW. INFLUENCES IN THE BUSINESS ENVIRONMENT INFLUENCES IN THE BUSINESS ENVIRONMENT EXECUTIVE SUMMARY Business opportunities in NSW are impacted by internal and external factors
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that many Australian designers have made their mark in surfwear and swimwear. Once the domain of sports labels‚ such as Speedo‚ the surfing and swimwear market is now fiercely competitive. Other surf/swimwear brands include Wahine‚ Funky Trunks and aussieBum. Three Australian surfwear companies‚ Quiksilver‚ Billabong and Rip Curl‚ are famous worldwide for their boardshorts‚ T-shirts and wetsuits. They have expanded beyond the beach and now produce practical gear for extreme sports – skiing‚ snowboarding
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Integrated Marketing Communications Group Project First Surname Student Number Email Charlie Marriott 1103 2885 Charlie_marriott15@hotmail.com Robert Marsh 1101 2895 Rwmarsh91@gmail.com Rhys Gleecher 1126 8796 rgleecher@gmail.com Sarah Raleigh 1126 5941 Sare9393@hotmail.com Will Hipsley 1101 2857 whipsley@hotmail.com Keegan Rezek 1085 5791 keegan.rezek@gmail.com Table of Contents Page Number Executive Summary
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What is Tourism? Tourism includes several social practices. All these have the small common characteristic that they are different and they are a ’departure ’ from normal life. These characteristics help us to define tourism‚ which according to the W.T.O (World Trade Organization) is the movement of people away from their normal routine of residence and work for a period of not less than 24 hours and not more than 1 year. Tourism is a free time activity because it gets along with its opposite
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THE SEARCH FOR SUSTAINABLE FIBRE/FABRIC ALTERNATIVES TEXTILE PRODUCT DEVELOPMENT & ENGINEERING (MANU 2091) Abstract: An attempt to find two alternatives for cotton and nylon respectively that is sustainable within the scope of the chosen apparel BY PRIYA PISHU HASSARAM S3351376 LECTURER: CHRIS WATSON 05TH SEPTEMBER 2012 MINOR ASSESSMENT REPORT EXECUTIVE SUMMARY This paper delves in to the performance characteristics of fibres within chosen apparel and the sustainable replacements for
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MGW2351 International business Unit Guide Summer semester‚ 2014 Copyright © Monash University 2014. All rights reserved. Except as provided in the Copyright Act 1968‚ this work may not be reproduced in any form without the written permission of the host Faculty and School/Department. The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time. Last updated: 25 Nov 2014 Table of
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