www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 The Effect of Alternative Market Orientation Strategies on Firm Performance Eric T. Micheels (Corresponding author) Assisstant Professor‚ Department of Bioresource Policy‚ Business & Economics University of Saskatchewan‚ Canada E-mail: etm550@mail.usask.ca Hamish Gow Professor of Agribusiness‚ College of Business‚ Massey University‚ New Zealand E-mail: h.r.gow@massey.ac.nz Received: February 6‚ 2012 doi:10
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Summary One of the cutting edge innovations is marketing orientation in the field of Business Administration. A lot of companies are adapting this technique to attain their organizational goal. Automobile industries like BMW‚ Mercedes Benz‚ Audi‚ Volkswagen etc are already implemented this method in their profile. In this context‚ how can implement marketing orientation in any industry with an example of an automobile company BMW’s procedure. In accordance with the steps included market
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Interpreting Causal Uncertainty with Individual’s Initial Interactions Many studies have been conducted to examine why people feel the way they do towards events or situations they perceive as not their stereotypical “norm” or feeling uncertain as to why someone did what they did. In a study by Gifford Weary and John A. Edwards (1994)‚ they define this uncertainty about one’s inability to comprehend or identify causal relationships or causal conditions in society as causal uncertainty (CU). Whether
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The Merits of Environmental Uncertainty People are creatures of habit and have a need to know what the world has in store for us. We plan every aspect of our lives from what we will eat later in the day to what we will be doing 40 years from now when we retire. The business community is no different and seeks to plan and predict what the future will hold in terms of their success. We are at a point in time in which there is a great amount of uncertainty in the business community. Investors
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Furthermore‚ to analyze the patient’s perspective during this scenario‚ the theoretical framework of Mishel’s (1988) Uncertainty Theory can be applied. Specifically‚ Abad et al (2010) states how psychological distress during isolation is most commonly linked to uncertainty and loss of control. The theoretical framework of Uncertainty can be defined as the inability to predict outcomes in terms of an illness related event. This is evident during the scenario when the patient is experiencing clear
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any injuries. They should also ask the employees if they have any input they may have that could make the job run smoother since they perform the job daily. The second error‚ According to Johnson (2009) “Putting all employees through the same orientation program regardless of differences in cultural
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The General Anti-Avoidance Rules Direct Taxes Code Bill‚ 2009 Background Avoidance – An attempt to reduce tax liability through legal means‚ i.e. to regulate your affairs in such a way that you pay the minimum tax imposed by the Act as opposed to the maximum Example – Mr. A forms a company to sell his products. The company pays 25% tax‚ but if he himself sold the products he would pay 30% Evasion – Use of illegal means to reduce tax liabilities‚ i.e. falsification of books‚ suppression
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Orientation Training Blanchard & Thacker (2010) describe how orientation can be described as the type of activities that an individuals or organization may seem most interested in and can give most attention. Orientation training can be described as training designed for newly hired employees to allow them to understanding the organizations operations. Also‚ orientation training give new employee’s opportunities to learn polices and procedures for making decision and activities of various units
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November 2012 Issue. Pp. 150 – 156 Tax Evasion and Avoidance Practices in Some Selected Corporate Firms of Bangladesh Mohammad Zahid Hossain Bhuiyan* The present study is based on a total number of 9 (Nine) tax appeal cases and opinions of a total number of 32(thirty two) respondents belonging to relevant tax officials and tax practitioners. The main reason of selecting the topic is the large scale prevalence of the tax evasion and avoidance crimes in Bangladesh which adversely affect both the
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The evolution of marketing concept is from production orientation to sales orientation‚ continuously it becomes market orientation and societal market orientation (Pride et al. 2007). So‚ the purpose of this essay is to discuss what market orientation is and whether market orientation is sufficient for business success in the business world. This essay has divided into three parts‚ which are introduction‚ body and conclusion. Market orientation is “an organisationwide commitment to researching and
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