Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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2012 Repositioned Target Market The target market of a retailer can be the key factor in whether the business achieves success or will ultimately fail. A consumer’s involvement in the target market fluctuates as ones environment changes‚ therefore‚ retailers must be able to adapt to both controllable and uncontrollable changes to affecting the target market (4). Blockbuster video store is a primary example of a retailer that has struggled with finding the target market that will make the company
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For over three decades‚ BMW built its brand to be synonymous with performance and the driving experience. The brand character and tone (serious‚ focused‚ and engaged) remained unwavering for the most part‚ while drivers enjoyed innovative‚ high-performance-yet-accessible vehicles that connect them with the road‚ rather than isolating them from it. | | | | | BMW created a highly coveted brand franchise by successfully cultivating an extremely loyal following of luxury-performance automobile
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Australia pest 1. Political and legal system Analysis Australia is democracy like many countries around the world. There is no violent political problem in Australia that can affect to the global or local business. Politic in Australia in the past few years still not quite stable because of the falling popularity of Labor leader‚ Mr. Kevin Rudd as Prime Minister and turn into the hands of Ms. Julia Gillard but the confidence in the eyes of global and also in Australia still be strong to having
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Market study: Lubricants November 2012 Summary The Lubricating Oil Market in Australia 3 Introduction 3 The Packaging of Retail Lubricating Oil 3 Major actors in the sector 4 The Lubricating Oil Market in Australia Introduction The consumption of lubricating oil in Australia totalled 458 megalitres (ML) in 2009/10. The major users are industrial and mining companies‚ primary producers‚ transport companies and the automotive industry. These commercial users account for approximately
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Multicultural Australia: Australia’s Immigration History and Current Political Debate Ryan Besgrove Word Count: 1‚491 MACQUARIE UNIVERSITY INTRODUCTION People have always come to Australia through immigration. Whether it be 45‚000 years ago via nomadic boats (Broome‚ 1994) or through the efforts of the British Empire to expand their Anglican empire (Ferguson‚ 2003). As a result modern Australia is a composite of many varying cultures and ethnicities. It is often said that Australia is a multicultural
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Contents Introduction 3 1. Product & Company 3 1.1 Geely in Australia 4 2. Environment of Australian 4 2.1 Australia automobile market 5 2.2 China-Australia FTA 5 2.3 Opportunities and challenges 6 2.3.1 Opportunities 6 2.3.2 Challenges 7 2.4 Intermediary 7 2.5 Mode of transport 8 2.6 Regulatory Control & Documentation 9 2.7 Marketing Strategy 9 3. Conclusions 10 4. Reference 10 5. Appendix 10 Introduction The automotive trade is a major
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Overseas opportunity: Export markets will continue to be critical to revenue growth IBISWorld Industry Report C1214 Wine Production in Australia August 2014 2 About this Industry Brooke Tonkin 19 Business Locations 36 Regulation & Policy 37 Industry Assistance 2 Industry Definition 2 Main Activities 22 Competitive Landscape 2 Similar Industries 22 Market Share Concentration 38 Key Statistics 3 Additional Resources 22 Key Success
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selection. See guidelines below. Report (20%) A 5000 word report is required based on an existing company. See guidelines below. Presentation (5%) A 20 minute group presentation. See guidelines below. This is the exam conducted by CPA Australia. CPA Australia makes an amount of “pre-reading” available to students shortly before the exam (eg case material). This material will NOT be reviewed in class and lecturers will not be providing separate advice on this material. Due date Test to be
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Unemployment Unemployment refers to those people who are willing and able to work‚ actively seeking work but is unable to find suitable employment. In Australia unemployment is measured by a monthly telephone survey of the labour force conducted by the Australian Bureau of Statistics (ABS). These unemployment statistics reflect the number of people who are not working but actively seeking it. To be classified as actively seeking work the following criteria must be followed: regularly checking
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