FINDINGS: 2.1 Show the macro and micro environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining profitable customer relationships with the target customers. The different levels of the environment are micro environment and macro environment. Micro Environment Micro Environment is the internal and
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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Australia as a global citizen: Historically Australia and its political leaders have known their role in the global community being a part of many organizations designed to make the world a better place‚ and uphold the rights of humanity. Australia has been an integral part of the formation of the UN‚ and is one its most active members. The United Nations is an international organization with over 190 member states‚ its goal to avoid the recurrence of violent conflicts; to affirm fundamental human
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Macro Final Exam Chapter 10: The Money Systems What assets are considered “Money”? What are the functions of money and the types of money? * W/o money‚ trade would require barter > Exchanging one good/service for another * unlikely occurrence that two people e/ have a good that other wants * 3 functions * Medium of exchange: an item buyers give to sellers when they want to purchase g/s * Unit of account: the yardstick ppl use to post prices & record debts * Store
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What are the facts? Child obesity is a growing problem in Australia‚ with an estimated 2/3 of children considered overweight‚ 1/3 of which are considered obese. Coincidently‚ Australia not only has the most overweight children‚ it also has the highest proportion of junk food advertising on commercial television (Chapman et. al‚ 2006; Morton‚ 1990; Morton et. al.‚ 2005). In the period between 1985 and 1997 the number of overweight children doubled‚ and the number of obese young Australian’s
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couples (woman and woman‚ man and man) have become much more comfortable and open about their sexuality that many of them want to have a family of their own through either surrogacy or in some countries where it is legalised‚ adoption. However‚ in Australia the legalisation of commercial surrogacy for homosexual and heterosexual couples is prohibited. A surrogate mother is referred to as a woman who bears a child for another woman (Farlex Inc. 2013‚ The Free Dictionary). Women usually become a surrogate
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Australia and Japan Economic growth Australia is a small open economy with a population of over 21 million. It is characterized as an advanced economy by the World Bank with a gross domestic product of US$766.8 billion; whereas Japan has the third largest economy in the world and is the second most technologically powered economy after the US. It has a population of over 127.4 million and has a GDP of US$4.346 trillion. However in 2007 Australia had a slightly higher GDP per capita than Japan
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Collaboration Systems at Isuzu Australia Limited Katrina Silver Professor Nancy Romero CIS/109 February 17‚ 2015 Collaboration technologies to help people or organizations involved in the same fields of operations. Collaborative software avails communication tools to groups working together but in different geographical locations. The technologies include project management functions such as task assignments‚ time managing deadlines and shared calendars. Isuzu Australia limited has integrated
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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Business Environment Meaning: The success of every business depends on adapting itself to the environment Within which it functions. For example‚ when there is a change in the government polices‚ the business has to make the necessary changes to adapt itself to the new policies. Similarly‚ a change in the technology may render the existing products obsolete‚ as we have seen that the introduction of computer has replaced the typewriters; the colour television has made the black and white television
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