SOUTHWEST AIRLINES Presented by: Allan Abutin Rick Boone Peter Bond Bethany Lam Phuong Nguyen A. EXECUTIVE SUMMARY Southwest Airlines has been serving its customers since 1971 and has focused its business on convenience‚ customer service and low-cost flights. From the outset‚ the two founders were dedicated to success and the company has taken many steps since then to accomplish this. Through the use of technology‚ strategic placement of travel routes and keeping the business person
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Landscape and Brand Analysis: Australian Gold Background Australian Gold is one of the fastest-growing sun care brands in the United States.2 Owned by New Sunshine LLC it was founded in central Indiana 26 years ago.3 Australian Gold is “sold in more than 50 countries [worldwide and] is recognized by its mascot “Sydney” a koala bear riding the waves on a golden brown surfboard”.5 The company’s headquarters is located in Indiana but they also have a “research and development lab and a manufacturing
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Title: Discussion on the barriers to the effective management of quality at Unisa Introduction. The advent of South Africa’s first democratic government in 1994 signaled the beginning of significant policy changes in education including a notable emphasis on distance education in which University of South Africa is one of the key player. Distance education plays a significant role in South Africa‚ particularly in teacher and higher education. It affords access to a large and diverse students
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COURSEWORK 1: The US Airline Industry in 2004 Sommaire Introduction 3 I. The External Analysis 3 1 The macro-environment 3 2 The micro-environment 5 II. The Internal Analysis 7 1. SWOT analysis 7 III. The Strategic choices 9 1. The Bowman’s strategy clock 9 Introduction The US Airlines market experiences ups and downs‚ and different phases; for example the period of regulation up until 1978 and the period of deregulation. The US civil airline was created in 1920‚ but
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SWOT analysis of Delta Airlines Vaughn College of Aeronautics Georgi Teofilov December 15th 2012 Introduction Having been founded on May 30th 1924 Delta airlines is one of the only 4 legacy carriers still left in the aviation industry since the 1978 airline deregulation act. It is a major United States airline and its headquarters are in Atlanta‚ Georgia. Delta airlines operates 5‚000 flights every day of which are both domestic and international. Delta airlines hub is located
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Situation Analysis: Entrepreneur Robert Deluce introduced Porter Airlines in 2006 aiming to create a higher value experience for its customers compared to other major players and competitors in the Canadian airline industry such as Air Canada and West Jet. The brand image is designed to provide upscale and refined service to its customers‚ giving the sense of traveling in first class with free amenities that competitors provide at very high prices such as meals‚ beverages‚ wine‚ etc. Even thought
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Southwest Airlines (SWA) has remained the same‚ which is to give customers low-cost‚ point-to-point airfare‚ with excellent customer service. This simple strategy has resulted in SWA posting profits for 30 consecutive years. While other airlines are downsizing‚ SWA is showing slow steady growth. This performance is evident throughout their SEC Filings. First we will look at SWA’s ROI and ROE compared to the rest of the industry. Two thousand and one and 2002 were difficult years for the airline industry
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Southwest Airlines Executive Summary “The U.S. airline industry had lost money in 14 of the 28 years from 1980 through 2007‚ with combined annual losses exceeding combined annual profits by $15 billion. Yet in July 2008‚ Southwest reported record quarterly revenues‚ its 69th consecutive quarter of profitability‚ rising passenger traffic on its flights‚ and a record load factor.”5 With a brilliant strategy of ‘low cost/low fare/no frills’ Rollin King‚ along with Herb Kelleher‚ launched the
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Introduction Malindo Air is an airline based in Malaysia. It is a joint venture between National Aerospace and Defence Industries (NADI) (51%) of Malaysia and Lion Air of Indonesia (49%). The name "Malindo" came from the names of respective countries: Malaysia and Indonesia. Malindo Air planned to start operation on 1 May 2013 from the new KLIA2 terminal initially. However‚ Malindo Air has brought forward the launch date to mid-March 2013 with domestic destinations. The airline only operates Economy and
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Operations Southwest Airlines operates as a major passenger airline that provides scheduled air transportation in the United States and near international markets (southwest.com). In addition‚ at December 31‚ 2016‚ South West functioned with a total of 723 Boeing‚ 737 aircraft and 101 destination in 40 states‚ the Commonwealth of Puerto Rico‚ and eight near International countries such as Mexico‚ Jamaica‚ The Bahamas‚ Aruba‚ The Dominican Republic‚ Costa Rica‚ and Cuba (Nasdaq.com). Southwest
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