(Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. A good brand positioning helps guide marketing strategy by clarifying the brand’s essence‚ what goals it helps the consumer achieve‚ and how
Premium Coca-Cola Soft drink Caffeine
Mohan Shiv Section #1 Boston College Carroll School of Management MM 720 Management Practice I STRATEGIC ANALYSIS Professor MCCLEELLAN Case: Cola wars Continue: Coke and Pepsi in the 21st Century September INDUSTRY ANALYSIS OF THE CARBONATED SOFT DRINKS INDUSTRY Description of the Industry The industry of Carbonated Soft Drinks (CSD) is highly concentrated. The three major companies‚ Coca Cola‚ PepsiCo‚ and Cadbury Schweppes accounted in 1998 for more than 90% of market share
Premium Coca-Cola Luxury good Pepsi
Historical overview of the Australian food science and technology industry. When the Europeans arrived in 1788‚ they were confronted with an arid land and food supplies far removed from what they had left behind. They encountered the Aboriginal people‚ a civilisation not expected‚ and in addition they discovered many new and varied techniques for hunting‚ processing and storing foods. Techniques included: leaching poison from nuts that could take days or even weeks; catching fish with nets made
Premium Sugar
confectionary Industry analysis for studying market dynamics for Nestle Table of Contents 1. History 3 2. Industry Size and Trends 3 2.1. The Distribution Mix 5 2.2. Share of Grocery‚ Petroconvenience and Route 6 2.3. Export and Import Scenario 6 3. Industry Characteristics 6 4. Porters 5 forces 7 4.1. Threat of new entrants 7 4.2. Industry rivalry 7 4.3. Threat of substitutes 8 4.4. Bagaining power of Buyers 8 4.5. Bargaining Power of suppliers 8 5. Confectionary industry Threats 8
Premium Marketing Retailing Wal-Mart
Exporter Guide FOOD AND BEVERAGE IN INDONESIA Market Profile February 2012 This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise. New Zealand Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. For information or advice‚ phone New Zealand Trade and Enterprise on 0800 555 888‚ visit www.nzte.govt.nz‚ or contact your New Zealand
Premium Indonesia Alcoholic beverage Food
FOOD & BEVERAGE SERVICE The Hotel Industry – Introduction Definition and Origin of the Hotel Industry otel is defined as “A place where a bonifide traveller can receive food and shelter‚ provided he is in a position to pay for it and is in a physically and mentally fit conditioned to be receive‚ “Hence‚ a Hotel must provide food and beverage‚ lodging to travellers on payment and has‚ in turn‚ the right to refuse if the traveller is drunk‚ disorderly‚ unkept‚ or not in a position to pay for the
Premium Customer service Hotel Alcoholic beverage
This essay will discuss the aims and purposes of the Australian Classification system and explain how the classification guidelines are applied to the selected sectors of television/film and radio. This essay will then distinguish between the differences in the way the guidelines are applied within the two chosen media sectors with reference to a classification decision made for each sector. This essay will conclude by summarizing the main points of discussion made throughout this essay and linking
Premium Sociology Law Australia
Woolworth’s currency strategy and provide actionable suggestions for improving the strategy based on the fundamental objectives. External environment affects Woolworths’ business will be analyzed to clear out the company’s position in Australian retail industry. Porter’s five force analyses are used. The report will also evaluate some internal environment factors‚ such as Woolworths’ resources and capabilities that impact on strategic decision process. The company’s SWOT analysis is the next part
Premium Strategic management Retailing Supermarket
The Australian identity is a complex and ever changing image. It is impossible to define using one singular concept‚ event or symbol. The multicultural society Australia proudly hosts makes it difficult to develop and pin point an accurate and widely accepted national identity and idology. The three texts ’Then and Now ’ by Ooderoo of the tribe Noonuccal‚ ’Eucalyptus ’ by Murray Bail and ’Nobody Calls me a Wog anymore ’ by Kimninos‚ each reflect the different forces that have shaped and forged
Premium Australia Nation Nationality
FOOD AND BEVERAGE SERVICE – I UNIT – I 1. Place of catering in hospitality industry. 2. Types of catering establishments and its scope. 3. Rail‚ rosd‚ air‚ ship‚ space‚ idustrial catering. 4. Catering in various organization. a) Hospitals b) Hostels c) Philanthropic institutions‚ like orphanages‚ handicapped children’s home‚ homes for aged‚ destitute women’s home. UNIT – II DIFFERENT TYPES OF SERVICES IN HOTELS. 1) Restaurant service 2) Coffee shop service 3) Room service
Premium Catering Fast food Airline meal