Dimensions of Bottled Water Industry The bottled water industry enjoyed substantial growth in the last decade‚ especially in the United States. The popularity of bottled water increased dramatically since 1996‚ and different customers were able to be targeted. The different customer groups included those concerned about water safety‚ those primarily concerned about fitness‚ and those customers that drink bottled water primarily for the convenience of it. Customers either purchased bottled water in bulk
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Bottled Water Industry Analysis & Recommendations I. Industry Introduction The Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion‚ and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina)‚ and are positive indicators of the current [growth] stage in the product’s lifecycle. However‚
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Competition in the bottled water industry in 2006. The intent of this paper is to provide possible course of action according to analysis made for this case. Table of Contents Title Page Table of contents……………………………………………….…………………………2 Executive summary….………………………………………………..…………………..3 Macro-Environmental Analysis…...…..…………………….……………….……………3 Industry and competitive analysis...………………………………….……………………6 Economic traits of the industry..……………………………….………………….6 Five forces analysis…………....………………………………
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Introduction The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis‚ and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive
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Case Study 3 Nov 2009 Bottled Water Industry 1. What are the strategy-shaping business and economic characteristics of the bottled water industry? What is the industry like? The global bottled water industry forecast is growing by 30% through 2010 to reach approximately $82 billion in revenue. Bottled water is thought to be safer than municipal tap water and an alternative choice to high calorie carbonated beverages. Focus on fitness‚ health‚ and the go-go lifestyle has made the United States’
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Bottled Water: Urbanization and Environmental Impact A Report by Mihir Garikiparithi The bottled water industry has grown rapidly and continuously since its inception. However‚ it has been a topic of concern ever since the negative effects of plastic were discovered in 1891. The necessity of bottled water‚ and the waste produced by the industry‚ has been questioned numerous times. One of the key factors that create a demand for bottled water is urbanization. The expansion of cities and industry
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The Bottled Water Industry Threat of entry of new competitors is low. Firstly‚ the competitors that currently exist are large‚ dominating companies who already own a huge market share of the industry. New entrants attempting to enter the market will have compete with established brands such as Coca-Cola‚ PepsiCo‚ and Nestle. These brands have decades of experience in the food & beverage industry‚ have developed brand recognition & loyalty and have achieved low-cost production and distribution
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the importance of regulating sales of bottled water in the country as volume and value sales of it increased as a result of consumers and households perceiving that it is of superior quality to that of tap water. In 2012‚ the Safe Bottled Water Act of 2012 was approved on final reading in the House of Representatives. The Act seeks to mandate that the Department of Health establish clear labelling requirements for bottled water including source and type of water‚ type of treatment‚ date of bottling
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Maldives: water shortage hits 12 islands‚ one family spending 85% of income on bottled water Posted on March 20‚ 2009 by dietvorst | 2 Comments The shortage of potable water on some islands in the Maldives has been described as “serious” by the national disaster management centre (NDMC). There are currently 12 islands which have been facing water shortages since mid-February‚ according to Moosa Ali Kaleyfaan‚ deputy director general of the NDMC. The NDMC has supplied 763 tons of water to eight
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Competition in the Bottled Water Industry 1. List and describe the dominant economic characteristics of the bottled water industry. Market size and growth rate The industry is size is worldwide with a growth rate averaging nearly 9% from 1996-2001 (with a U.S. per capita growth from 20 gallons per year in 2001 to 26 gallons per year in 2005.) Number of buyers There is a significant number of buyers in the U.S. and internationally. No one buyer accounts for a significant fraction of
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