Marketing research I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as “function that links the consumer‚ customer‚ and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate‚ refine‚ and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research
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Interview : Salery Negotiations General Interview Tips And Tricks Salary negotiation is more of an art than a science. It usually is one of the most neglected and under-rated aspects of a Job search. I have heard quite a few people say‚ "I just want to get my foot in the door‚ and I don’t care about how much they pay me to start with. Once I am in‚ I can get good raise etc." In my opinion‚ don’t ever make that mistake. It just doesn’t work that way. Do not accept a position at a salary lower than
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Tandlife.com offers a journal of broadcasting and media that goes into detail about how minorites are protrayed on television. The journal explains how the study is important as it will outline how the amount of time on TV has changed the results of the amount of minorities that have appeared. The study focused on Latino’s and African Americans. The study highlighted the change in stereotypes that were portrayed towards African Americans. In particular‚ African Americans were “seen in low-status
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On researching new developments in the treatment of cystic fibrosis‚ I came across a very interesting article: “Ribosomal Stalk Protein Silencing Partially Corrects the ΔF508-CFTR Functional Expression Defect.” In the article‚ Viet et al1 reveal the potential application of the silencing of RPL12 (Ribosomal Protein L12)‚ to correct the ΔF508-CFTR biogenesis defect. As you know‚ cystic fibrosis is caused by a defect in the CF transmembrane conductance regulator (CFTR gene)‚ or more specifically‚ mutations
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How to Make a Review of Related Literature Do not you know how to make a review of related literature? No panic! Make use of our guide and you are sure to create a qualitative review of related literature. What is a Review of Related Literature? A review of related literature is an integral part of theses or dissertations. It may also be a required part of proposals. The main purpose of a review of related literature is to analyze scientific works by other researchers that you used for investigation
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The fallout that accompanied the accounting scandals of the early 2000’s had an immediate impact on corporate business and accounting practices which is still being felt today. The collapse of Enron and its accounting firm Arthur Andersen‚ as well as the subsequent collapses of Worldcom and others have left a permanent mark on how corporate businesses and accounting firms are perceived and how they are regulated. It has also altered the experiences of students who are pursuing‚ or are considering
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The Adelphia Scandal In 1952‚ John Rigas purchased his own cable company. By the late 1990’s‚ he had turned it into the sixth largest cable company in the United States with 5.6 million customers. The business was always run as a family style business which led to fraudulent acts among family members and upper level executives. The family has been accused of stealing $3.1 billion from Adelphia and is now facing criminal charges. Adelphia was forced to file chapter 11 bankruptcy and as of April
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The Enron Scandal One of the most popular business bankruptcies and collapses known to date is that of the Enron Corporation. Enron‚ once known as "America ’s Most Innovative Company" by Fortune Magazine six straight years from 1996 to 2001. Enron seemed to be doing very well until the summer of 2001 generating a lot of cash and new businesses‚ but in October of 2001 Enron was forced to disclose that their accounting practices had been very creative‚ and failed to follow generally accepted accounting
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Enron Scandal In 1985‚ Enron was formed by Kenneth Lay after the merging of Houston Natural Gas and InterNorth. In the 1990s‚ Lay helped to initiate the selling of electricity at market prices. Markets made it easier for Enron to sell energy at higher prices‚ which caused the company to get richer. Enron was the largest merchant of natural gas in 1992. In November 1999‚ the creation of EnronOnline enabled Enron to develop‚ negotiate and manage its trading business. By 2001‚ Enron became a
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Corporate Governance WorldCom Scam Introduction MCI WorldCom was one of the largest telecommunications companies in the world. Bernie Ebbers founded WorldCom in 1983‚ after that WorldCom began as a re-seller of long-distance telephone services. WorldCom is located at Mississippi. After Ebbers bought around 50 other small long-distance firms‚ he set his sight on MCI. Thus MCI WorldCom would have become the second biggest telecom service provider in 1997. MCI WorldCom was formed on September-15-1998
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