How to build brand equity Contents I. Introduction II. What is brand equity? • Definition: Brand equity • Sources of brand equity • Positive brand equity vs. negative brand equity III. Creating brand equity • Brand position • How to create brand equity? - Selecting brand elements - Integrating with marketing activities - Creating secondary brand associations IV. Summary and Conclusion V. References Introduction In modern society‚ brands
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The Crucible play has many characters‚ but how could one forget Abigail Williams? Abigail has the most influence over her friends and this is shown throughout the play. She is very proud and manipulative in any situation. Her character stands out and shows the readers how her character portrays the time period of the evil in the witch trials. Abigail Williams is not a victim of her society. She is very manipulative and has control over all her friends in the play. Abigail treats the girls very poorly
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Act IV 1. What is Miller’s purpose setting this scene in a jail cell? The setting of the jail helps the audience to think about the reality of the horrible conditions of people who are incarcerated. They prisoners are treated like animals. They have filthy conditions and it similar to living in a barn. It is cold and dark and the bedding is straw. When Herrick enters‚ it says that he nudges a bundle of rags lying on a bench which implies that you cannot tell that there is even a person in the cell
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‘How Far Does Miller Make Us Feel Sympathy Towards Linda In The Play? Refer To Details In The Play In Your Answer’ In Arthur Miller’s “Death of a Salesman”‚ Linda plays the key female role. It seems the family revolves around her‚ and she seems to be the most forward thinking character in the play‚ but does Miller make us feel sympathy towards her? There are many reasons as to why we could feel sympathy for Linda. Firstly‚ Linda is living with all the families dreams. Trapped by Willy’s failed
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In the book /The Crucible/ the author Arthur Miller portrays one of the main characters judge Danforth as a stern cold man of unfailing faith in his judicial powers. For not only did Miller establish Danforth as the man responsible for determining the fates of those accused‚ but Miller also establishes that it only takes a simple accu-sation for a person to be convicted of witch craft. Danforth is so confident in his power that he states‚ “A pure heart needs no lawyers” (Miller #). But is further
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10/1/12 The Crucible: Act 2 Journal Entry 1 Everyone at some point has been judged unfairly. In my case‚ being judged unfairly can happen because of a lack of trust or lack of understanding. A good example of this was during freshman year in geometry. After spending many hours at a friend’s house working on an extensive homework assignment‚ we learned the material and completed the assignment by working together. After we turned the homework in‚ the teacher immediately wrote us off claiming that
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How does H.G Wells create tension and suspense in “the Red Room” The red room written by H.G.Wells was written in the year 1894. It is written in a gothic style and is a physiological thriller that was very popular at the time. The story involves many of the typical themes and settings such as a dark haunted castle‚ spiral staircases‚ evil shadows and subterranean passages. H.G.Wells uses a lot of language techniques like similes‚ metaphors‚ onomatopoeia‚ alliteration and repetition to create
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Crucible Essay In abnormal times or times of hysteria‚ one can easily be tempted to seek out a scapegoat‚ and if a sensible place of blame is not found‚ a somewhat ridiculous idea can be resurrected. These beliefs are held to be true‚ especially by those directly affected by these strange events‚ or those with an ulterior motive. The character of Abigail in The Crucible by Arthur Miller exemplifies this. She is also represented in the poem‚ “Witchcraft was hung‚ in History‚”‚ by Emily Dickinson
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1692: The wooden gallows contrast the sky. John Proctor stands motionless as the noose is placed around his neck and tightened. Abigail Williams stands among the viewers. She shows no emotion as John Proctor is pushed over the edge and hanged dead on the rope… Eight years later: A flash of lightning streaks across the sky of Barbados. Through the pouring rain a woman of 25 years makes her way along the pieced together wooden dock towards a ship headed for the Americas. Its destination…Salem Massachusetts
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ruthless‚ they are in some ways understandable. Miller slips in an interesting detail about Abigail’s childhood that gives us a clue as to where her mercilessness might stem from. When she was younger‚ Abigail witnessed both of her parents murder. She tells the other girls‚ "I saw Indians smash my dear parents’ head on the pillow next to mine" (I.119). It’s no surprise that a person exposed to such brutality at a young age might eventually act brutally herself. Her ruthless‚ manipulative tactics
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