EXECUTIVE SUMMARY The report elaborates on the proposed business plan of Meeru Coffee Café’ (herein referred as the company). The main aim of the business plan is to propose how the company aims to run its operations in order to promote a good brand image of the company in the market (target audience)‚ to generate a high profit. This business plan highlights the potential customer base‚ needed staffing and marketing mix and also highlights the financial details of the proposed café. INTRODUCTION
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LOGO Business Name 1st page Section Group last page Name of Members BUSINESS PLAN FORMAT I. Cover Sheet 1.1. Name and Address of Business‚ Contact Number 1.2. Name(s) and Address(es) of the Principals Chapter 2. EXECUTIVE SUMMARY (this section is written last) 2.1. Business Description (You can use the information on chapter 3 – 9. summarize what you have written on that chapter) 2.1.1 description of your company‚ including your products and/or services 2.1.2 objectives
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Marketing plan for coffee shop. I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years‚ a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards‚ the Soviet culture of consumption of coffee. The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling‚ special atmosphere‚ soft music‚ dozens
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serve a considerable discussion on the latest triple bottom line or sustainability conception; then leads to examine and evaluate The Body Shop Corporation because the Body Shop has claimed its title of the ‘Green’ corporation‚ and has been reportedly a pioneer in acting sustainably to communities where its businesses operate. Inspiration to examine the case of Body Shop will hence satisfy the purpose of this essay. Deriving from the idea that corporate has its absolute obligation to foster social
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Responsibility Analysis of The Body Shop Date 29 January 2010 Word Count 5477 Grade 75% Table of Contents Preamble 1 Introduction 1 Corporate Social Responsibility 2 Opposition to Animal Testing 3 Support for Community Trade 6 Environmental Protection 9 Evaluation 11 Conclusion 13 References 16 Appendix 1 20 Preamble The objective of this piece of work is to undertake a critical analysis of the cosmetics company The Body Shop‚ in terms of its philosophy
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BA (HONS) BUSINESS STUDIES (2008-2011) SECOND YEAR EXPERIENCING ORGANISATIONS ASSIGNMENT LECTURER: MARTIN BROWN SUBMITTED BY: INGA TROFIMOVA (TRO08431937) SUBMISSION DATE: 15th May ’2009 My Organisational Experience in The Body Shop _Introduction_ This essay explores my organisational experience. I have chosen to write about this organisation because I think it is one of the most successful companies in the world. Also it is good example of how an inexperienced person can become a
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political issues - Not "purple" in the US Market (they have been copied) Strengths The Body Shop International has many strong traits of strength that have catapulted them into the limelight throughout the years. Many of them are extremely unique to their business which also grips them into political controversy and "drama" as they undergo "business as usual". Their first strong strength revolves around The Body Shop’s lack of a traditional marketing strategy. Instead‚ their focus rests on a viral
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Brand Comparisons - The Body Shop & Lush Part One “The growth of e-commerce has forced traditional brick-and-mortar retailers to respond.” (Philip and Kevin‚ 2012) As two leading brands in beauty product industry‚ The Body Shop & Lush perform well in their retail shops. I am interested in exploring their strategies to strengthen the marketing position. The beauty industry helps people to improve their appearance. Nowadays‚ far more than cosmetics and skin care products‚ the beauty
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In this article we can see that The Body Shop is an organization with Social Corporate Responsibility concept. Besides providing high quality beauty products‚ they considering the social responsibility to make a positive difference in the world. This ethical behavior beauty company founder actually is a social and environmental activist who works on the basis of being a business model of positive social change named Dame Anita Roddick. The Body Shop support the Social Corporate Responsibility by
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Body Shop History: The Body Shop store opened on 26th March 1976 Environmental Projects Department of its own 1‚200 products‚ including cosmetics e.g. Make - up 2‚500 franchised stores in 61 countries Founded by Anita Roddick and is part owned L’Oréal. Brand Essence: “Creating a comprehensive Range of Naturally-inspired personal care products that offer performance‚ indulgence and great value.” Brand Values Body Shop Products 32 YEAR OLD WOMAN. AD Campaigns
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